Sean Murphy

Sean Murphy Email and Phone Number

Marketing Operations | GTM | Analytics | Growth Strategy | 2x Marketo Certified Expert @ Bentley Systems
Sean Murphy's Location
Greater Boston, United States, United States
Sean Murphy's Contact Details
About Sean Murphy

My drive to orchestrate marketing operations, demand generation, product marketing and analytics to grow businesses effectively began early in my career while working as a copywriter.Starting with simple a/b creative tests on promotional offers, I soon began running controlled experiments on a range of variables to increase order conversion and velocity. This process made me appreciate how sales and marketing are driven not only by creative ideas, but also by data, analytics and discipline in execution as well.Today, I leverage marketing technology, collaboration and data-driven decision-making to enable global teams. I offer expertise in Marketo and Salesforce to support scale in lead lifecycle management, email marketing, segmentation, nurture, ABM and sales operations.

Sean Murphy's Current Company Details
Bentley Systems

Bentley Systems

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Marketing Operations | GTM | Analytics | Growth Strategy | 2x Marketo Certified Expert
Sean Murphy Work Experience Details
  • Bentley Systems
    Sr. Enterprise Marketing Technology Manager
    Bentley Systems Sep 2024 - Present
    Exton, Pa, Us
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  • Vectorrs
    Marketing Operations Lead
    Vectorrs Jun 2022 - Sep 2024
    ● Provided expertise and strategic guidance on leveraging technology and innovation for enterprise clients in healthcare, technology and pharmaceutical sectors● Scope of work included marketing automation, lead management, scoring, segmentation, data hygiene and analytics
  • Nylas
    Sr. Marketing Operations Manager
    Nylas Jun 2021 - May 2022
    San Francisco, California, Us
    ● Managed lead lifecycle, including new approach to MQL management, scoring, sales enablement, ABM and nurture● Developed Monthly Active Users (MAU) Forecast model for flagship SaaS product● Created reports and dashboards, including CMO Scorecard, to monitor marketing impact on pipeline and ARR
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  • Monotype
    Marketing Operations Manager
    Monotype Aug 2018 - Mar 2021
    Woburn, Ma, Us
    ● Oversaw all aspects of marketing operations including tech stack, automation, data integrity, lead management and analytics● Built out tech stack with integrations for Demandbase (ABM), Drift (Chat) and LeanData (Lead Routing & Attribution) ● Led development of new KPIs using MT attribution to determine pipeline and ARR sourced and/or influenced by marketing
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  • Healthcaresource
    Sr. Marketing Operations Analyst
    Healthcaresource Nov 2016 - Aug 2018
    ● Managed all aspects of marketing operations for healthcare SaaS company offering talent management solutions● Designed, built and continually enhanced lead management processes, email campaigns, lead scoring and nurture programs● Created reporting portfolio for marketing and sales stakeholders; assembled data and talking points for Quarterly Business Reviews● Integrated ZoomInfo for sales prospecting and enrichment of marketing database
  • Extreme Networks
    Sr. Marketing Automation Specialist
    Extreme Networks Jul 2014 - Jul 2016
    ● Managed lead nurture campaigns, scoring models and automated processes responsible for syncing MQLs to Salesforce.com and triggering follow up● Trained global users on best practices when building Marketo programs● Leveraged Marketo’s BI-tool, Revenue Cycle Explorer (RCE) to deliver FT/MT reporting on contribution to opportunities, pipeline and revenue by program, channel and geo
  • Sdl Plc
    Marketing Automation Manager
    Sdl Plc Oct 2013 - Jun 2014
    Maidenhead, Berkshire, Gb
    Led Marketing Operations for global provider of language translation and localization services. Owned Marketo and all go-to-market support. Maintained data integrity and enrichment practices. Supported marketing managers globally in development of digital campaigns and strategy. Devised scoring model to capture interest by product line.
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  • Direct Capital Is A Division Of Cit Bank, N.A.
    Email Marketing Manager
    Direct Capital Is A Division Of Cit Bank, N.A. Aug 2011 - Sep 2013
    Raleigh, North Carolina, Us
    Led marketing automation, data hygiene and analytics for financial services company undergoing a rapid digital transformation. Delivered a 3X lift in email marketing response (CTOR) across key segments; successfully planned and executed over 100 campaigns per year. Reported on email performance, MQLs and database health.
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  • Constant Contact
    Acquisition Marketing Manager (Contractor)
    Constant Contact Jan 2011 - Aug 2011
    Waltham, Ma, Us
    Managed acquisition strategies for Constant Contact’s email marketing SaaS product. Analyzed efficacy of demand generation and brand marketing initiatives across multiple channels -- including digital, radio and TV. Recommended strategies to improve results relative to demand generation.
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  • Comcast Corp.
    Product Marketing Manager
    Comcast Corp. Oct 2004 - Dec 2009
    Philadelphia, Pa, Us
    Led product marketing for Cable, Phone and High-Speed Internet services in the Greater Boston Region (1MM+ subscribers) • Managed (1) direct report and multiple vendor relationships• Responsible for product positioning, sales enablement, training and competitive offer strategy • Headed up cross-functional team (Sales, Engineering, Operations) in launch of new products and services
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  • Discover Education
    Marketing Director, Tutorhelp.Com
    Discover Education 2001 - 2004
    Launched online service targeting the supplemental education market with responsibility for sales and marketing, collateral, promotions, branding and site development• Managed PPC campaigns to generate 100+ tutor requests weekly and build a database of 1,000+ registered tutors in a 6-month period• Forged affiliate marketing relationships with sites in the education sector to drive site traffic

Sean Murphy Skills

Email Marketing Lead Generation Online Marketing Product Marketing Multi Channel Marketing Direct Marketing Demand Generation Salesforce.com Integrated Marketing E Commerce Online Advertising Crm Campaign Management Strategy Marketing Strategy Marketing Brand Management Marketo Lead Management Inbound Marketing Advertising Marketing Management Management Product Management Inbound Sage Crm Brand Development Creative Strategy Direct Mail Creative Direction B2b Marketing Automation Cross Functional Team Leadership Marketing Communications Digital Marketing B2b Marketing Customer Acquisition Start Ups Social Media Marketing Web Analytics Database Marketing Competitive Analysis Interactive Marketing Customer Retention Web Marketing Strategic Partnerships Sales Account Management Pay Per Click Social Media

Sean Murphy Education Details

  • Northwestern University
    Northwestern University
    Information Design And Strategy
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    General

Frequently Asked Questions about Sean Murphy

What company does Sean Murphy work for?

Sean Murphy works for Bentley Systems

What is Sean Murphy's role at the current company?

Sean Murphy's current role is Marketing Operations | GTM | Analytics | Growth Strategy | 2x Marketo Certified Expert.

What is Sean Murphy's email address?

Sean Murphy's email address is se****@****ail.com

What is Sean Murphy's direct phone number?

Sean Murphy's direct phone number is +152044*****

What schools did Sean Murphy attend?

Sean Murphy attended Northwestern University, University Of Massachusetts Amherst.

What are some of Sean Murphy's interests?

Sean Murphy has interest in New Technology, Web Based Products/services, Convergence, Multi Media Marketing And Advertising, Tennis, Film.

What skills is Sean Murphy known for?

Sean Murphy has skills like Email Marketing, Lead Generation, Online Marketing, Product Marketing, Multi Channel Marketing, Direct Marketing, Demand Generation, Salesforce.com, Integrated Marketing, E Commerce, Online Advertising, Crm.

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