I am looking for work in the North East after relocating from London. I have five years' experience in the advertising industry, specialising in planning and buying for out-of-home campaigns for small to medium-sized businesses and franchisees. I enjoy overcoming the challenges that come with smaller campaigns – from maximising limited budgets to perfecting the finer details.While working at Kinetic Worldwide, I was part of their regional support team, acting as a direct contact for Wavemaker (formerly MEC) and liaising with multiple stakeholders. My primary role was managing the Kingfisher plc account. Over 12 months, we increased the OOH spend for Screwfix by over £200,000 in local franchisee campaigns. This success was partly achieved by shifting their London OOH strategy from hyper-local targeting to a broader London-wide reach, utilising digital OOH to enhance audience impact rates.After transitioning to Kinetic Worldwide's independents team, I worked with a range of independent agencies, collaborating with brands such as Pizza Express, Grosvenor Casino, Mecca Bingo, and Invisalign, to name a few. My planning experience has been primarily in out-of-home advertising (both digital and classic).I am currently studying for a level 3 qualification with Basecamp skills in order to upskill my current advertising and marketing experience to gain and understanding of SEO, content marketing, Social media and organic digital advertising. During this course I have gained working knowledge of Semrush, Figma, Canva and google ad systems. I am looking to progress into digital marketing role using my previous work experience.I frequently check my LinkedIn messages if you want to reach out, or you can email me at s.murray@live.co.uk.