Creative Director
Current- Redefined the company’s brand presence through a creative redesign of the company's logo, business cards, website, and marketing materials while retaining a consistent, dynamic, and professional corporate identity. - Creation and oversite of omnichannel (website, email, social media – print ads) marketing project deliverables within assigned campaigns/events to deliver based on campaign expectations (strategy, goals, KPIs) and brand standards. o Formulated and designed email marketing… Show more - Redefined the company’s brand presence through a creative redesign of the company's logo, business cards, website, and marketing materials while retaining a consistent, dynamic, and professional corporate identity. - Creation and oversite of omnichannel (website, email, social media – print ads) marketing project deliverables within assigned campaigns/events to deliver based on campaign expectations (strategy, goals, KPIs) and brand standards. o Formulated and designed email marketing campaigns which led to increase sales from online marketing/SEO.o Developed creative marketing advertisement campaigns for national and international magazines. o Created and maintained all social media campaigns and content o Developed, directed, filmed, and edited company promotional videos using handheld and drone equipment.- Accountable for strategic and tactical project management and workflow refinement on 15+ international successful tradeshows. Provided steadfast leadership from strategy, creative brief, and concept development through proof of concept, and final execution to ensure on-time, on-brand, and in-budget delivery of tactics.o Coordinated and executed all aspects of Project Management planning, including site selection, booth design, AV, interactive digital displays, logistics, and on-site management.o Managed 8 – 10 project team members.o Coordinated and ran customer relations events and networking parties.o IT responsibilities: Setting up workstations with computers and necessary peripheral devices. Installing and configuring appropriate software. Ensure security and privacy of networks and computer systems. Provide orientation and guidance to users on how to operate new software and computer equipment. Organize and schedule upgrades and maintenance without deterring others from completing their work. Perform troubleshooting to diagnose and resolve problems. Show less