Shalyce (Sam) Mutchie Email & Phone Number

Farmington, Ut, Us

Farmington, Ut, Us

Addison, Tx, Us

-Benchmark a site's performance using platforms like Adobe Analytics, Google Analytics, Google Search Console, Raven Tools, RankRanger, semrush, BrightEdge, and ahrefs.-Create a plan of action, both short term and long term, for site adjustments and ongoing campaign work.-Read, analyze, and interpret data, including root-cause analyses and user behavior.- Troubleshoot SEO issues, including loss of traffic, reduction in rankings, and technical issues.-Understand technical SEO and how it affects a site.-Collaborate with members in different time zones.-Communicate with the client and explain SEO metrics, strategies, and activites.-Train contractors on SEO, from the basics to more technical matters like content optimization, keyword research, and content analysis.

Addison, Tx, Us

-Lead AEM authoring efforts for clients. -Work with developers, digital strategists, and content strategists to select and recommend templates, components, and modules required to build site pages.-Obtained an Adobe Experience Manager Business Practitioner certification.-Publish and roll out pages according to client requirements and communicated alterations.-Interact with a Digital Asset Manager.-Add SEO metadata and tagging according to industry best practices while making content recommendations based on SEO best practices.-Author based on brand guidelines and stakeholder input while adjusting pages in real time. -Analyze each step of the content migration process, from contract kickoff to site live.-Map templates and components using template and component key guides.-Work with programs like Figma, Confluence, Jira, Microsoft Office Suite, and Adobe Experience Manager.-Build out AEM site structures and optimizing URLs for better UX.-Edit and QA content and authoring for the pages.

Farmington, Ut, Us

-Oversaw the creation of Medicare-specific content based on specific federal CMS guidelines and marketing recommendations. -Analyzed content based on SEO best practices and provided keyword recommendations to content writers for implementation. -Streamlined and selected the articles that would be most relevant to the website. -Monitored website content for the launch of a new website and subsequent versions.-Reported the progress of content to stakeholders. -Oversaw bi-weekly sprints with design, QA, and content team members to create relevant and proper social media postings based on competitor research and the latest in Medicare industry news.

Lehi, Utah, Us

-Worked closely with clients to define writing styles and content preferences -Created content pieces based on SEO best practices-Generated nearly 3000 words to day of content ranging from technical topics to lifestyle brands.

-Appointed to this role by the project manager to execute Canon web page approval with key Canon stakeholders in four different work groups-Mitigated technical issues, oversaw the details and specific needs for each page including client alterations.-Oversaw and lead standups to analyze goals, deadlines, and roadblocks. Monitored and adjusted due dates according to client and team needs.-Dictated updates, recommendations, and optimal strategy to external Canon teams and internal content, account management, and UI teams.-Audited Canon USA's website for SEO needs, content optimization, and redundancies for over a year.-Operated content procurement and analysis for several Fortune 500 companies.-Partnered with Adobe to curate content for email, banner ad, and social media marketing campaigns.-Strategized, created, and optimized a campaign with Google to rebuild content for Google Express. The role included early process defining, building an editing rubric, editing the work of other writers, applying client feedback, and coordinating with leadership to define deliverables.

Orem, Utah, Us

-Provided key insights of client requests after a campaign is running.-Ran analytics, gave feedback and analysis on efficiencies, and provided specialized reporting.-Communicated with clients to understand needs and tailored account management efforts to those needs.

Salt Lake City, Utah, Us

-Evaluated employee schedules and workflow to identify opportunities for improvement-Analyzed operational statistics.-Tracked and accurately measured individual center productivity based on FCC requirements

Los Angeles, Ca, Us

-Contacted clients to strategize a marketing plan-Created and ran AdWords campaigns-Audited SEO progress and adjusted needs to achieve better rankings-Communicated clearly with clients to adjust strategy and implement new business aspects-Created and ran Google Shopping campaigns-Implemented conversion tracking, remarketing, and analytics codes on client websites-Performed while maintaining content writer duties

Los Angeles, Ca, Us

-Oversaw corporate blog writing and publishing on behalf of myself and upper management.-Strategized content goals.-Oversaw creation of over 60 infographics a month, communicating with vendors and contractors.-Informed upper management of content needs.-Researched and collected relevant performance metrics.-Composed press releases.-Coordinated and scheduled client deliverables.-Communicated with various vendors for content needs, and set deadlines and expectations.-Fulfilled client requests based on Google SEO best practices.

Master Of Information Systems, It Security, Business Analytics, Operations Management

Bachelor’S Degree, English