Leading the strategic sales operations across North America and Australia, driving retail growth and market expansion for our diverse portfolio of leading e-commerce brands.

Expanding into unknown channels and new markets can be lucrative but also risky, soaking up valuable resources in the effort to capitalize on the many opportunities that exist from both domestic & international growth. At EXPAND we are passionate about developing markets & sales channels for innovative CE brands. Utilizing over 30 years of experience, we engage using a holistic approach to both sales and brand development with one aim, to ensure the fastest, most efficient method to achieving sales and brand growth in the desired markets!

The olloclip brand includes a growing line of groundbreaking tools and accessories for the mobile photographer. The core product, the olloclip lens system connects to the smartphone in seconds, allowing the user to instantly and easily capture photographic images and use various photographic effects. olloclip has attracted a legion of passionate users, not to mention distribution through the major retailers worldwide. Leveraging this phenomenal success, the company continues to innovate with new products that push the parameters of what’s possible in mobile photography.

Executive Director of the eXpansys group, the world's largest online Consumer Electronics Superstore. Operating in over 140 countries, with millions of satisfied Customers. Spearheaded the eXpansys businesses in North America, Portix (Distribution), MobilePlanet.com & eXpansys-usa.com (Ecommerce Retailer).• Full P&L responsibility for North American businesses and UK distribution business.• Following full strategic review of US businesses initiated broader development of customer channels and enhanced systems and process to drive much need efficiencies.• Re-defined US ecommerce strategy, culminating in launch of locally developed MobilePlanet website. • Launched distribution business in the US, took revenues to $15m in year 2• Successfully developed sales channels for HTC, MWG, i-Mate, Parrot in the US• Launched partnership in Mexico to improve process & sales in the region, growing sales by 55% in the first year.• Reduced employee related expenses by 50% from 2008 – 2010 through efficiency programs while maintaining positive contributions to group.• Reduced inventories by over 60% by improving supplier fulfillment processes, whilst increasing customer delivery lead-time accuracy to over 98%..

A UK based Value Added Distributor of mobile computing solutions. In September 2004 sold 70% of Portable Plc to eXpansys to become their distribution arm and build an international business under the band name Portix. Following a full business review post acquisition, implemented a three-year strategic plan to accelerate growth by leveraging the eXpansys infrastructure, and exploiting new channel opportunities.• Doubled existing revenues in 2005, and over 50% growth in 2006 by launching and developing the reseller channels for i-mate, HTC & Tom Tom.• Integrated the back office functions to eXpansys to leverage the eXpansys organization, improve efficiency and significantly reduce administration costs.• Rapidly expanded vendor portfolio into key new segments (converged devices) gaining exclusive contracts with strategic vendors.• Defined and established new retail and carrier customers channels including Vodafone, O2, Dixons Stores Group, QVC & John Lewis Partnership.

A UK based Value Added Distributor of mobile computing solutions. Led a management buy out of the business in Nov 2000, leading to full relocation & re-financing of the company, defining a new strategy and establishing focus on key product growth areas.• Secured new vendor contracts in key growth areas including Psion Computers, Palm, Ericsson, Orange Toshiba, and Sony.• Sales growth exceeding 40% in two years by developing specialise sales channels for Palm, Sony Mobile Devices & Toshiba.

A market leader in mobile computing information access products with a turn over in FY99 of $410m. Part of the Senior Management team defined and implemented sales strategy, to maintain high growth targets, building 1st class teams of Distribution Account Managers, Corporate & Resellers Account Managers, 30 staff in 7 countries.• Accomplished revenue growth of 68% (to $137m) over prior year.• Nurtured geographic sales office growth in 7 countries• Accomplished revenue growth of 53% over FY97 ($82m) across EMEA, Growth in FY97 vs. FY96 of 43%.• Secured, maintained and developed successful relationships with all the Pan European Distributors (C2000, Ingram, CHS/Merisel & Azlan) at all levels. • Managed Distribution Account Managers based in the UK, Germany, France, Sweden, Italy & Belgium.

A leading broad-line distributor of Information technology products. As the Business Manger, owned full responsibility for all aspects of the vendor relationship and products, driving rapid sales growth through innovative product marketing programs. Vendor responsibility included Intel, Hewlett Packard, IBM, Nokia, Motorola and Xircom. • Expanded business from £2.2m in 1991 to £15.5m for 1994.