Ryan Smyth

Ryan Smyth Email and Phone Number

Strategic Business Partner | Integrated Marketer | eCommerce | Digital Marketing @ Very Big Things
Cincinnati, OH, US
Ryan Smyth's Location
Cincinnati, Ohio, United States, United States
Ryan Smyth's Contact Details
About Ryan Smyth

I am a strategic leader with extensive experience building and nurturing successful client relationships by taking a consultative approach to understanding needs and helping drive business results. My peers see me as a dedicated cross-functional team member who can stretch across several disciplines - including strategy, account, media, analytics, creative, technology/ product - to deliver against shared objectives. What I enjoy and excel at is being challenged with a complex or unique problem, conducting thorough analysis to identify the right solution, and translating or interpreting that solution for others to understand and take action. With a strong interest in and aptitude for technology and innovation, I consistently explore ways technology can solve a problem or create opportunity for greater effectiveness and efficiency.I am known by others as a strong leader, relationship builder, and communicator who helps organizations, teams and individuals be successful. AREAS OF EXPERTISE- Strategy & Planning- Relationship Management- Complex Problem Solving- Research & Analysis- Collaboration- Communication/ Interpretation- Team Building- Coaching/ MentoringCLIENT EXPERIENCEProcter & Gamble, Unilever, Opella (formerly Sanofi Consumer Healthcare), Nestle, S.C. Johnson, Scripps National Spelling Bee, T. Marzetti Company, Conagra, Mars Wrigley, Butterball, Blue Buffalo, ADT, Scotts, TIAA, Vera Bradley, Asics, Fila, LokaiPERSONAL INTERESTSOutside of work, I’m focused on my family which at this life stage involves quite a bit of youth sports coordination. I’ve been a volunteer youth sports coach and a supportive youth sports parent/ fan. I am a life-long golfer, enjoy travel and outdoor activities like skiing, hiking and biking. I enjoy cooking, grilling and experiencing new food/ dining venues with friends and family.

Ryan Smyth's Current Company Details
Very Big Things

Very Big Things

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Strategic Business Partner | Integrated Marketer | eCommerce | Digital Marketing
Cincinnati, OH, US
Ryan Smyth Work Experience Details
  • Very Big Things
    Very Big Things
    Cincinnati, Oh, Us
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  • Vml
    Director, Commerce Strategy
    Vml Jan 2019 - Present
    New York, New York, Us
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  • Hinge Llc
    Director, National Accounts
    Hinge Llc May 2018 - Dec 2018
    Cincinnati, Ohio, Us
    Agency’s Account Management lead with oversight on all ecommerce accounts.Worked with clients to develop strategic plans that helped achieve their business and sales goals on the Amazon marketplace. Amazon channel management activities and services included profitability/ margin analysis, sales forecasting, inventory demand planning, shopper user experience/ catalog optimization, content development, advertising, promotions and data/ sales analysis.Collaborated with internal teams (Creative, Operations) to ensure delivery met client objectives and marketplace best practices.
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  • The E.W. Scripps Company
    Senior Manager, Digital Sales Strategy
    The E.W. Scripps Company Aug 2016 - May 2018
    Cincinnati, Oh, Us
    Digital client strategy and management team leader. Team provides account management and digital strategy support for high revenue digital advertisers, ensuring that campaign strategies meet desired client goals and objectives.Support and lead key marketing and digital media plans for Scripps brands, including Scripps National Spelling Bee and Scripps Howard Awards.
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  • The E.W. Scripps Company
    Digital Sales Strategy Manager
    The E.W. Scripps Company Jan 2014 - Jul 2016
    Cincinnati, Oh, Us
    Established the purpose, business rules, service level agreements and operating principles ofnew Account Management & Digital Strategy team with senior leaders. - Rolled out internal communications plan to Corporate and Local Sales leadership.Hired and on-boarded team of Account Managers and Digital Strategists.- Led continual improvement effort to evolve our best practices.
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  • Powerhouse Factories
    Client Management
    Powerhouse Factories Feb 2012 - Jan 2014
    Cincinnati, Oh, Us
    Powerhouse Factories was a part of The Empower Group.Served as client lead responsible for ensuring that strategy, consumer experience and media efforts come together in flawless campaign execution. Responsible for overall client financials including forecasting/ revenue pipeline, client margin, development of agency of record (AOR) agreement, annual contracts and project statements of work (SOW).
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  • Empower
    Client Management
    Empower Nov 2011 - Feb 2012
    Chicago, Illinois, Us
    Served as client lead responsible for ensuring that strategy, consumer experience and media efforts come together in flawless campaign execution. Responsible for overall client financials including forecasting/ revenue pipeline, client margin, development of agency of record (AOR) agreement, annual contracts and project statements of work (SOW).
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  • Empower
    Digital Strategist
    Empower Oct 2010 - Nov 2011
    Chicago, Illinois, Us
    Responsible for leading clients and internal teams through the development of integrated marketing campaigns that leverage digital technologies and media. - Partnered with clients, Empower Client Strategy team members and subject matter experts to deliver strategic marketing campaigns.
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  • Barefoot Proximity
    Senior Account Executive
    Barefoot Proximity Sep 2007 - Sep 2010
    Cincinnati, Oh, Us
    Responsible for managing client relationships and leading digital marketing projects for Procter & Gamble Home Care brands.- Strong cross-functional team leadership led to on-time, on-strategy client solutions.- Exhibited consistent track record of proven problem solving and strategic thinking skills.- Collaborated with client on fiscal year planning, outlining clear objectives and strategies to learn and help business grow year over year.
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  • Barefoot Proximity
    Account Executive
    Barefoot Proximity May 2006 - Sep 2007
    Cincinnati, Oh, Us
    Responsible for managing client relationships and leading digital marketing projects for Procter & Gamble Home Care brands. - Collaborated with external partners and vendors for tactical delivery.- Managed client/ project financials including budget management, billing, statement of work development and internal revenue forecasting.
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  • Interbrand
    Account Leader
    Interbrand Jan 2003 - May 2006
    New York, Us
    Led design and branding consultation initiatives for Procter & Gamble Health Care brands. - Developed in-store environment analysis detailing strategic challenges and opportunities for brands.- Managed design refresh of various packaging and in-store marketing materials; helped formulate design strategy and coordinated artwork delivery.- Led Influencer Marketing initiative targeting pharmacists and pediatricians for a new product launch.- Developed proposals, managed project budgets and prepared monthly billing to client.
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Ryan Smyth Skills

Digital Marketing Integrated Marketing Marketing Strategy Marketing Strategy Digital Strategy Strategic Planning Online Marketing Marketing Communications Project Management Brand Management Interactive Marketing New Business Development Advertising Seo Business Development Search Engine Marketing Social Media Marketing Shopper Marketing Account Management Ecommerce Digital Media Online Advertising

Ryan Smyth Education Details

  • Gettysburg College
    Gettysburg College
    Philosophy (Minor)
  • University Of St Andrews
    University Of St Andrews
    Semester Abroad
  • Summit Country Day School
    Summit Country Day School

Frequently Asked Questions about Ryan Smyth

What company does Ryan Smyth work for?

Ryan Smyth works for Very Big Things

What is Ryan Smyth's role at the current company?

Ryan Smyth's current role is Strategic Business Partner | Integrated Marketer | eCommerce | Digital Marketing.

What is Ryan Smyth's email address?

Ryan Smyth's email address is rs****@****hia.net

What is Ryan Smyth's direct phone number?

Ryan Smyth's direct phone number is +151332*****

What schools did Ryan Smyth attend?

Ryan Smyth attended Gettysburg College, University Of St Andrews, Summit Country Day School.

What are some of Ryan Smyth's interests?

Ryan Smyth has interest in Mobile Marketing, Business Development, Shopper Marketing Insights, Personal, Consumer Trends, Strategic Planning, Startups, Golf, Food/ Culinary, Travel.

What skills is Ryan Smyth known for?

Ryan Smyth has skills like Digital Marketing, Integrated Marketing, Marketing Strategy, Marketing, Strategy, Digital Strategy, Strategic Planning, Online Marketing, Marketing Communications, Project Management, Brand Management, Interactive Marketing.

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