Responsible for overall Group’s P&L, Drive Group Transformation & Customer Excellence Programs

Responsible for overall country P&L, Drive Group Transformation & Customer Excellence Programs

On addition to previous role, now also responsible to lead the overall national commercial strategy as well as micro market strategy for LH brands to country EXCO and board. It also involves determining the route to markets and project management on tracking actions items supporting the strategic fitments.

I had been assigned as Acting Marketing Director Role ( interim functional head) from Oct, 2017 to Jan,2018 to be part of the country EXCO and support the transition for building up the "Country Commercial Transformation Team". Core member and key contributor of Commercial Team on the “Core Integration Planning Team” and the Commercial Strategic Committee, tasked with developing, reviewing and closing Commercial MTPs • Tasked with developing and contributing marketing plan until 2018, set high level action plans and value cases for gradually embedding it in the revenue stream and drive Innovations through digitized campaigns and promotions• Drive the brands and communication team, including different media plans and execution both in ATL and BTL and drive brand building and equity enhancement activities• Conduct qualitative and quantitative market research to drive customer discovery and identify gaps, re-positioning when necessary• Lead and supervise trade marketing activities to drive retailer satisfaction, retail visibility and increase customer top of mind through establishing touch points across the markets

• Coordinated and directed high level targets through national distribution operations (Gross Adds, Revenue, retail expansion target) for distribution channel which is accounting more than 90% of company’s revenue• Key member of Commercial Communications Steering Committee, contributing to review and vetting of commercial campaigns before launch, regarding overall Communication strategies (ATL & BTL), product design and communications, trade strategy and trade communications, and success of a national rollout • Drove the national trade marketing operations and emerging channels, such as banglalink Mobile Financial Services in distribution channel under Mobile banking, M-remittance, Mobile Bill Pay,M- ticketing• Drove trade campaigns, competition and trade engagement programs, executing trade development programs to ensure that retail satisfaction index remains highest in the industry• Drove emerging channels like banglalink Mobile Financial Services (MFS) in distribution channel under Mobile banking, M-remittance, Mobile Bill Pay ,M- ticketing• Responsible to drive banglalink new business development & innovation pipeline in channel management to tap in additional business growth and enhance distribution diversifications• Directed operations of business analytic and recharge platforms for seamless support to the national distribution engine to meet all national and regional KPIs• Lead overall Go to Market (GTM) of banglalink campaigns through trade marketing and regional operations through smooth synchronization to ensure quickest Time to Market (TTM)• Managed an efficient and effective trade marketing and Sales Operations team through on the job training, motivation and staff development in order to deliver brand and trade programmes superior to the competition

1) Trade Marketing National Operations - Leading a team of 13 FTEs and field force of 380 nationally to make the operations up & running2) Formulating National Retail Communication-Develop and roll out Strategies for managing extremely dynamic campaign management ( average campaign tickets >40 in a year for telco trade) for entire retail communications to a base of around 150k POS3) Sales Commercial Planning & Budget Management- Ensure effective financial planning and budgeting and implementing year long activities to ensure sales channel operational requirements, trade visibility, trade communications. Manage and monitor a large scale of opEx movement and utilization (financial figure can't be disclosed due to confidentiality) & budget management4) Sales Channel Management- Leading direct sales channel to generate new business for opinion leader segment in post paid and public commercial user (PCO) in rural marketMajor Achievements:•Completed transformation project (2013) in permanent merchandising resulting .5 m US$ cost cuts• Executed bombardment of massive 3G visibility roll out project across all territories which execution was eventually replicated by other competitions • Lead the national execution of industry's biggest ever retailer meet in 200 + events in 14 days project timeline covering entire sim selling base

1) Develop national trade communication strategy and plan for commercial approval and execute the activities through cross-functional involvements 2) Lead the central trade marketing operations unit to ensure effective supervision of regional operations 3) Ensure co-ordination of cycle planning activities for the different communication units to ensure that proper campaign launching synchronization is obtained4) Sales Channel Management- Leading direct sales channel to generate new business for opinion leader segment in post paid and public commercial user (PCO) in rural market

1) Supervising national sales budget operations for facilitating annual planning of activity based calendar and tracking of financial movements2) Supervising Sales operations for stakeholders management and incentive disbursement procedure overall for managing distribution channels.3) Supervising Sales operations for generating regional report packs and distribution related analysis to regional commercial heads on stipulated frequency4) Lead the operations team to support the distribution engine for facilitate localized events and trade engagementsMajor Achievements:1) Launched first ever offline distribution management system (DMS) for retail level distribution tracking in the telco industry2) Launched the sales forecasting model and annual planning activity calendar for budget building process

>Worked as Area Manager for Dhaka Greater and supervise team of Sales Officers to manage Key Distribution houses>Corporate Business Development and Accounts Manager for top-notch and highest revenue generating corporate clients> Member of Product Development Team> Worked with Govt. bodies and mega projects for business development, business retention, technical approval related objectives>Trainer & Facilitator for Product and complain managementMajor Achievements:•Successfully break through the first ever business deal with Concord Ready Mix which was the largest corporate client during that time•Successfully rolled out Engineer’s meet for the first time

> Was looking after key accounts of Gulf Oil with revenue bracket of more than 1 million BDT per month>Achieved individual and team's assigned monthly target> Project manager for company's CSR activities> Initially was responsible for distribution sales (6 months) of Dhaka North Territory