Rick Snabel Email & Phone Number

Oegstgeest, South Holland, Netherlands

Managing the marketing and product management of the signage and architectural segments within the Graphics business. Responsible for the overall segment strategies and new product development. Including marketing campaign planning, portfolio management and sustainable transformation of the categories.

Oegstgeest

Product management and strategic business planning for digital printing media for the Graphics Segment, including product launches, sustainability efforts, new product development and product lifecycle management for the EMENA region.

Schiphol

Managing the categories of Audio & Lifestyle Televisions, comprising of soundbars, The Frame and The Serif televisions, Blu-ray players and wireless speakers. Responsible for the strategic marketing planning and operation of the categories involved. This includes managing the product life cycle, pricing, supply chain planning, promotions and events. Close cooperation with trade marketing, retail marketing, marketing communication and key accounts to optimize sales, product presentation and marketing campaigns both online and in-store.P&L responsible

Amsterdam Area, Netherlands

As a Senior Business Analyst I worked in the product marketing team of Consumer Electronics.Managing profitability, sales forecasts, pricing and P&L by means of 3-6 months rolling forecasts of business performance and profit for the product categories Audio and Televisions.Analyzing market data and using the extracted insights to optimize product management of TV and Audio products in the areas of product, pricing, promotion, planning and distribution. Continuous alignment between product marketing team, account management and finance. Supported senior management using customer, risk and financial analyses. Using a data driven approach to draw up business cases and improvement plans with benefits for all parties involved.

Within the product marketing team, I was a Market Intelligence analyst for the product groups televisions, home audio, blu-ray and (previously) home appliances and digital imaging products. Delivering continuous insights in the product categories on key business areas as pricing, competition and marketing campaigns to optimize production positioning and overall competitiveness. Optimized sales and marketing at various key accounts by working closely together with the sales and product marketing team. Liaised with Supply Chain team to align market information with supply planning and inventory management. Combining marketing data like GFK, market analysis and channel data of different sources to deliver a framework of insight and measure key KPI's across the various aspects of business and using this input to implement improvement plans in close collaboration with customers, product management and sales team.

As a demand analyst I was managing the sales forecasts of televisions, home audio, blu-ray, digital still camera's and settop boxes by relating the actual purchase plan to sellout data, channel stock and other market trends.Coordinating the purchase plan for 8 account managers, in depth analysis of demand and portfolio, target driven sales planning, internal and channel inventory management and. Monitoring and improving KPI's.

Bachelor Of Commerce (Bcom), International Business, Marketing, Communication

Erasmus Exchange 2004~2005, Business, Economics

Activities and Societies: Kanto, Student association for international students

Business, Economics