I am the Head of Marketing for Real Estate Lab, a real estate investment solutions company.★ Generated $500,000 by conceptualizing and developing a Paid Community within the first year of launch★ Developed marketing, branding and business development strategies then implemented company processes/systems★ Developed launch plan for SaaS platform that helps real estate investors manage multifamily acquisitions and underwriting

I run Snag Business, a marketing consulting company that develops strategy playbooks to ​help companies win customers, grow revenue, and build brands.★ Within 6 months of launching Snag Business, I was brought on by one of my clients Real Estate Lab to serve as their full-time Chief Marketing Officer.

I led research, strategy and development for Intersport after they launched a new Detroit office, contributing to $14 million+ in revenue development.I worked on a variety of big sports marketing initiatives, focusing on the Rocket Mortgage Classic, the first ever PGA TOUR event in the city of Detroit. ★ Produced the "AREA 313 Celebrity Challenge" - winner of the 2019 PGA TOUR award for Best Special Event★ Developed inventory/proposals, managed activations, and provided creative support/branding solutions★ Worked with the sales team to manage high-value accounts including Rocket Mortgage, Cadillac, CDW, Huntington Bank, MEDC, and The Children's Foundation★ Following June 2019, Intersport is the only sports marketing agency in PGA TOUR history to create an event from scratch and sell it out in year one

Led research, analysis and development in closing over 100 new partnerships totaling $325 Million Promoted into diverse development/marketing role to focus on the new arena and The District Detroit projectsScope includes extensive work on arena naming rights partnership (Little Caesars) and all Landmark partnerships (Chevrolet, Meijer, Comerica Bank, Huntington Bank, St. Joseph Mercy Health, Coca-Cola, Anheuser-Busch, Labatt, Comcast, Belfor, and MotorCity Casino Hotel)Revenue Development & Growth★ Developed/managed complete new arena inventory list from scratch, analyzed projected values, and set pricing for all elements within the rate card on CRM (Microsoft Dynamics - StoneTimberRiver)★ Contributed strategies and worked closely with sales team to build proposals maximizing revenue★ Provided insight and consulted in high-level negotiations with leadership, the sales team and clientsSales Enablement★ Optimized the sales efficiency & effectiveness of team by developing proprietary business intelligence, improved processes, and strategic content★ Wrote scripts. created content and delivered more than 100 presentations★ Managed brand integration at Little Caesars Arena and handled external vendor relationshipsMarketing Strategy★ Led development of cloud-based presentation platform, using it to build more than 250 presentations★ Designed more than 2,000 pages of presentation material/mockups/renderings with Adobe Photoshop ★ Led all research projects, analyzed prospects, identified new opportunities, and developed campaigns (Nielsen Scarborough, Repucom, Winmo)★ Developed and launched a drip marketing campaign to generate new sales leads ★ Campaign resulted in a 41% response rate and converted 17 new sales opportunities

Hired into new position to generate partnership revenue for the most successful American franchise in the NHL and its entertainment company★ Negotiated, sold, managed, and activated 18 integrated partnerships from scratch★ +40% improvement in close rates and 493% of annual sales quota achieved in 2014-15 after proactively implementing lead scoring system, content strategy, and buyer-focused sales process built within Microsoft Dynamics CRM★ Increased lead quality by 42% by conducting proprietary prospecting and opportunity analysis★ Reduced ave. sales cycle by 66%, improving personal time to close from 101 days to 34 days★ Created system that matches client objectives with inventory to support proposal development★ Retained 100% of clients during 2012-13 NHL labor dispute by developing unique inventory

Accepted internship with AHL affiliate of the Detroit Red Wings to meet graduate school requirements ★ Supported the partnership sales team by negotiating seven trade deals, executing activations, and managing sponsorship inventory★ Provided in-depth prospecting analysis to leverage new opportunities★ Led and managed three different sponsored community relations programs★ Worked game days to manage sponsor promotions and contract fulfillment

Led all marketing initiatives and managed research projects for consulting agency specializing in business development, growth management, and corporate turnaround★ Developed integrated marketing campaigns and content for clients across multiple verticals★ Signed a new a client to launch their startup company, providing business development, market research, and branding/positioning strategies★ Launched SaaS application with a six-week guerrilla marketing campaign, generating 147 new users and driving 7 B2B sales★ Implemented and managed the company’s first CRM system by developing SQL database ★ Designed websites for company and clients on Adobe Photoshop, and then built pages using HTML/PHP

Provided West Michigan’s premier home remodeling firm with top-of-funnel strategies to generate sales leads and increase awareness★ Coordinated promotions for sponsorships with the West Michigan Whitecaps and the Grand Rapids Griffins★ Led team of four on telemarketing and canvassing campaigns, generating more than 100 sales leads per day