Oversaw sales, operations, strategy development and execution• Revamped sales strategy, resulting in revenue growth and increasein profitability• Developed and implemented sales training programs, elevating teamperformance metrics• Implemented a marketing strategy including rebranding• Increased operational performance • Built an offshore (Malaysia) team to support local operations• Introduced adjacent markets and products using existing sales channels

Start-up business, business strategy, team building, profitability• Rapid sales and profit growth in 2 years• Developed and executed an aggressive business plan to increase turnoverand profitability• Established a local and international supply chain• Engineered new product to suit local markets

Cultural change, rebranding, sales growth, and international expansion• Grew turnover by 120% in last 3 years by creating a more responsive marketdriven organisation• Established 2 subsidiary operations in Malaysia and Sri Lanka (Malaysiagrowing revenue and profits by 10 times in first 18 months)• Changed the culture of the organisation to be more customer focused• Developed and executed business strategic direction• Developed a culture of excellence at all levels ensuring continuous processimprovement across all business units• Implemented a successful brand and marketing strategy