Amy Karlson Email & Phone Number

Houston, Tx, Us

Houston, Tx

Houston, Texas Area

Responsible for leading the daily work of assigned team, providing direction, guidance and assistance to team members. Encourage collaboration among team members, approve/review current communication products, offer insight into content direction, troubleshoot issues and problem-solve when necessary, and work proactively to help both the team and stakeholders achieve goals and meet objectives. Ensure that stakeholders’ requests and the team’s efforts align with Houston Methodist's overall marketing strategy(s). RESPONSIBILITIES• Lead efforts to create and streamline editorial processes, as well as develop and execute market strategy within assigned scope.• Define key messages and develop copy appropriate for various corporate communications and media channels, including web, social media, email, digital posters, presentations and print materials. • Lead standards development and create best-practice guidelines for internal users, ensuring content conforms to established standards.• Act as a brand steward, ensuring all messaging, copy and other content is within brand voice and editorial guidelines.• Partner with management on policies and procedures, editorial guidelines and maintaining documentation (such as conflicts of interest statements, author’s checklists, releases, contracts and requests to reprint). • Track the status and manage the deadlines of all projects (including creating project plans and prioritization documents), and determine if and when the team can accept and complete new jobs.

Houston, Texas Area

Lead and collaborate with writers, editors, business teams, designers, and other stakeholders and SMEs, analyzing existing web content and recommending content strategy and prioritization based on business objectives (drive appointments, brand preference, engagement), and implementing decisions to meet those goals while staying consistent with brand’s voice and tone.RESPONSIBILITIES• Lead creation of web editorial processes and work flows (set standards for requesting, creating, editing, publishing, and retiring content), as well as define, execute, and champion web strategy• Act as a liaison between web team and other marketing department teams (service line, brand, creative services, SPG, PCG, IT, and global) to accept projects, assess scope and bandwidth, and make strategy recommendations• Provide guidance and make decisions about web content, key initiatives, and projects• Supervise all web team projects, ensuring they align with HM’s overarching brand and web strategy, suggesting and implementing solutions to satisfy all parties• Direct development of quality content assets (web content, infographics, checklists, banner ads, patient stories, etc.) to successfully meet business objectives and goals• Ensure new website copy is optimized for SEO and UX, and is clean, concise, consistent, on-brand, and consumer friendly• Enhance current editorial style guidelines (create naming conventions, standardize headlines, etc.) as well as create and host (starting Q2 2018) an ongoing writing for the web course• Edit and write effective marketing copy, including: web pages, landing pages, banner ads, video scripts, brand copy, print ads, brochures, MyChart/EPIC, eNewsletters and PCG,/SPG projects

Houston, Tx

Created, edited, and retired content on HoustonMethodist.org website, with a strong, consistent, and consumer-friendly voice that optimized the message for SEO and user experience.• Proofed, polished, and enhanced new and existing copy, ensuring it adhered to Houston Methodist standards, including brand and web• Helped content producers across the organization develop strong copy that consistently maintains high standards and an accessible tone• Worked to ensure timely and effective content deployment at all times• Met deadlines and ensured quick turnarounds in a fast-paced, rapidly changing environment • Used Sitecore to flow in copy, images, and components, as well as build and approve web pages

Houston, Texas

Authored and edited a wide range of digital marketing content and magazine copy for multiple B2B and B2C clients, including:• EPAM • Snapfish by hp• Creative Lift — Edited, proofread, and rewrote copy for agency's high-profile clients, such as Facebook, CTAM, Gap Inc., Union Bank, Comcast, and Charter Cable • The Audubon Society, Shape, Offshore, Robb Report, Natural Health, Patch.com, Lowe’s Custom Publishing

Houston, Tx

Provided brand and marketing services, including:• Wrote new copy for the EPAM website following new brand guidelines• Created copy templates for global case studies, whitepapers, and press releases • Rewrote case studies and whitepapers following new voice/tone/brand for website• Composed emails, chart content, campaign teasers, and campaign landing page copy• Proofread case studies, blogs, and other copy

Wrote fun, creative, and brand-friendly copy across a variety of marketing channels (email, ads, mobile, web, social media, and print) to inspire customers to create beautiful mementoes and gifts on the company’s website using their favorite photos. Experience included crafting:• Store pages, welcome pages, and other GTM campaigns• Snapfish CRM emails, monthly newsletter, and certain HP email projects • Partnership projects (i.e.: Martha Stewart, Disney, DreamWorks) and printable pages• Facebook and other social media posts• Customer-facing names for products, designs, design collections• Engaging CTAs, SLs, and hero headlines• Copy optimized for SEO

Bristol, Rhode Island

Instrumental in launching this bi-monthly regional lifestyle magazine. Conceived of all content, assigned stories to freelancers, edited freelancers, wrote features and wrote all miscellaneous editorial content, such as coverlines, TOC, "fun" write-ups, Editor's letter, etc. Also worked closely with publisher for ad placements, as well as with art director on the design.

Bristol, Rhode Island

Wrote, managed, and edited a 24- to 32-page lifestyle section that appeared in the company's 7 weekly newspapers. Responsible for meeting editorial, art, and production deadlines and generating two distinct weekly editions. Developed weekly features, departments, headlines, captions, and coverlines.

Newport, Rhode Island

Wrote and edited features and departments on a wide range of lifestyle topics, including weddings, style, food, people, and tourism for this monthly regional magazine. Conceived of fresh, creative story ideas and helped shape magazine’s direction.

Stamford, Ct

Responsible for health, fitness, and beauty topics in this national healthy-lifestyles magazine.• Wrote and edited features, departments, headlines, decks, captions, and cover blurbs.• Directed freelance writers and interviewed experts to develop cutting-edge stories on health, nutrition, fitness, alternative medicine, body-mind-spirit connection, natural remedies, and beauty issues

Newtown, Connecticut

Managing Editor of the hands-on Fine Gardening Magazine, published by Taunton Press. In charge of all editorial content for this monthly enthusiast publication. Managed a pool of freelancers and staff writers, as well as certain sections of the magazine.

New York, Ny

Managed a staff of 10 to 15 editors, freelance writers, and artists for the 15 annual issues of this special interest magazine. • Developed long-term editorial content and collaborated with copy and design teams to create successful issue themes• Motivated staff and fostered a team atmosphere conducive to a successful and creative workplace• Supervised editorial production on a monthly magazine; maintained 100% on-time record • Worked with art director to develop visuals that complemented editorial and was visually pleasing• Crafted 2 features, 3 departments, and various headlines, decks, captions, and coverlines per issue• Edited and proofread all copy in final stages of copy flow – 70 pages per issue

New York, New York

Instrumental in launching the first-ever boating magazine for women. Successful at taking complex technical topics and breaking them down into reader-friendly stories with a fresh, informative approach designed to empower women to take the “helm.” Was the magazine’s spokesperson.• Developed, wrote, and edited content to set tone of magazine• Responsible for editorial, art, and production budgets• Interviewed by numerous radio and TV programs to promote the magazine and women’s boating • Spoke at industry functions; represented magazine at trade shows

Bachelor Of Arts, Anthropology

Activities and Societies: Pi Beta Phi

High School