Steve Nazarian Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

My name is Steve Nazarian and I started TA Flip after seeing way too many candidates and companies express their frustration with what has become of the hiring process. We started looking at where things were going wrong and what we could do about it.​Applying simple, logical, problem solving techniques, we quickly developed a framework to help companies of all sizes, in any industry.​People are the most valuable and important part of every business. We can teach you how to find the best people for your company quickly, accurately and efficiently. Better yet, we can improve your brand as an employer, so the people you don't hire (a much larger number) will continue to like and respect your company. Nobody is happy, so we decided to fix it. We're not going to stop until everyone is happy!(well maybe not everyone, but almost)

Charlotte, North Carolina Area

By infusing storytelling with traditional/digital marketing and internal communications, I help companies articulate their unique value, differentiate their brand and build a culture enhanced by stories. Whether a boutique company serving a niche customer-base, a family-owned business or a startup offering a complex and highly technical product or service – I develop, direct and execute strategies for growth. Below are some client highlights:⏩ Dove deep into long-term EdTech storytelling engagement, working out strengths and, weaknesses in their process and delivering an actionable list of opportunities.⏩ Elevated architectural firm’s brand profile amidst sea of competition through a comprehensive video, digital and social media marketing strategy. The company is currently under consideration for several industry awards.⏩ Increased website traffic and LinkedIn engagement 4X through curated digital content and white papers attracting 3 distinct audiences for this solutions provider to web conference, e-learning and gaming providers. ⏩ Performed competitive industry analysis to identify target marketing and messaging and directed a website overhaul. I also leveraged my crisis management to support a family-owned company’s transition to new leadership.

Charlotte, North Carolina Area

Hired for this 2-year, non-extendable contract, I developed marketing communications and scenario-based scripts in collaboration with stakeholders, UI & UX design teams. Leading the way with a unique approach, I harnessed customer-centered storytelling throughout the launch of digital tokenization to facilitate instant digital wallet updates. This strategy was praised by leadership – and I presented it before the entire business unit for emulation as a best practice.

Western New York

I launched a comprehensive marcom and sales strategy that expanded this full-service production company’s footprint from regional to national and improved its funnel. By developing powerful collateral and curated content, and mobilizing and optimizing the sales force, we attracted national and diverse industry clients (i.e., National Geographic, 1-800-Contacts, State Farm) and unseated longstanding competition. HIGHLIGHTS:⏩ Expanded email mailing list 3X to include sales funnel prospects.⏩ Introduced a regular digital marketing outreach cadence. ⏩ Served large accounts by building a stable of NYC production talent who took on projects at a fraction of the cost. ⏩ Guided client campaign content strategy, contributed to spot writing and production, and liaised between clients and creatives.

Rochester, New York, United States

I elevated this K-12/higher ed software/gaming development company’s brand via a “land and expand” product launch and go-to-market sales and marketing strategies that supported the customer throughout the product journey from idea-to-implementation and beyond. HIGHLIGHTS:⏩ Attracted prospects through conference and tradeshow marketing leading to closed deals with industry leaders. ⏩ Performed double duty as Interim GM leading 25-member HR, Agile Project Management, IT Development and Sales teams. ⏩ Composed product script content in partnership with UI/UX design team and authored new product stories.

Rochester, New York, United States

With the hopes of penetrating the application development market and expanding service offerings to its Fortune 500 clients, I was recruited to manage the project process from deal to delivery. Through deep dive analysis, I built the case that gained leadership buy-in to restructure the strategy to improve profit margins.

Rochester, New York, United States

When this niche CD/DVD manufacturing company was looking to grow, I was brought on to launch a marketing strategy and mobilize its sales force. My efforts resulted in 50% growth and deals that catapulted Spinergy from a regional player to a national contender. By masterminding an overhaul of the company’s sales approach and tactics, improving operational efficiency and leading the sales team from the front, we prospected and closed 6-figure contracts with Fortune 50 industry leaders CVS & Walgreens – the 2 largest clients in the company’s history.

Rochester, New York, United States

Recruited to tell the story of this company’s unique and high-tech product to the public, I forged media relationships to secure press mentions – and secured front page coverage on the NY Times Business Section. When the company later looked to downsize, I leveraged my crisis communications skills to prepare a proactive media response.My success in this role was based on my ability to create marketing communications that powerfully and clearly articulate the value propositions of complex products – acquired during earlier Marketing & Communications tenures with companies viewed in those days as on the cutting-edge including THINQ Interactive, Fusion Productions, Crest Audio and Bell Atlantic Integrated Systems.