- collection, formalization and documentation of business requirements within the framework of the project/assignment, transfer of project requirements to the team;- working with estimates together with developers and managers;- participation in decision-making regarding technical implementation, using best practices and approaches;- interaction with the UI/UX Designer at the stages of requirements clarification, prototyping and design;- participation in pre-sale, discovery phases and communication with the client;- prioritization and management of the process of changes in the project;- creation and writing of technical documentation, specifications.

Analysis and optimization of company business processesDesign and control of new product development (promotion tools for customers)Correction of interaction mechanics of existing productsPreparation and coordination of business requirementsfor new productsimplementation of BI systems in order to analyze theeffectiveness of company products and servicesAnalytics and planning

Development of promotion strategy for company productsStrategy budgetingPerformance analyticsIncrease of lifetime value of attracted customersImplementation of internal integrated digital activity analytics systemProject management

Strategy development for promoting platforms and products of company customersKPI development for clients promotion activitiesInteraction with second-party vendorsCreative concepts and strategy for clients promotionactivitiesAnalytics and planningProject management

Development of promotion strategy for company websitesAudience extension of company resourcesIncrease the attractiveness of advertising, reduce the“annoying factor”Analytics and planning