Sneha Debnath Email & Phone Number

Kolkata, Wb, In

- Project and Program Management:Manage project deliverability on-time, within scope and within budget.Define project scope and objectives, with detailed project plan to monitor and track progress.Optimize and monitor performance and appropriate changes to the project scope, project schedule, and project costs using appropriate verification techniques.Establish, and manage the relationship with the client and relevant stakeholders, as well as third party vendors.- Product Consulting and Management:Provide optimization counselling and solutions to mitigate risks, improve processes or evolve business model.Develop business cases for product roadmap and early evaluation, scoping product design and architecture, assesses competition and market segmentations.Engage, initiate, and suggest product development plan that enables development and continuous improvement in product development process.Collaborate with a cross-functional team designers, engineers, QA, and marketing/sales team.Provide consultation and support to client product leadership in their day-to-day activities and decision-making process across features.Create new sales and marketing strategies that target B2B customers and positions products as the best solutions for prospective clients.Monitor future product trends, gain organizational input and alignment, and evangelize impacts and outcomes.- Business Consulting:Plan, organize and execute assigned business projects on behalf of clients.Perform assessment of a business situation through business analysis and idea mapping.Complete business requirement gathering and analysis to formulate solution/product ideation and prototype a solution/product architecture.Develop detailed business model with detailed plan and program to drive small or radical changes.Assist the client in implementing the plan and resolve business operation challenges.

- Product Ideation and InnovationLeverage geo-spatial and geo-demographic data to identify new product opportunities. Develop and validate initial concepts through customer and market research.- UX/UI DesignDesign intuitive user interfaces and experiences for various digital products. Conduct user testing to refine designs.- Product ManagementDefine product vision and roadmap aligned with strategic goals. Prioritize features and manage the product lifecycle.- Solution ArchitecturePropose technical solutions and architectures supporting product functionality. Assess feasibility and system integration.- Project Management and CoordinationManage deliverables and timelines, coordinating across teams. Technical Review and Business Logic Design. Evaluate and select feasible technical solutions. Integrate complex business logic into product architectures.- Agile Leadership and Scrum ManagementCreate sprint plans and define scrum scopes. Lead scrum meetings and uphold agile practices.- Team Coordination and CommunicationAct as the primary link between technical teams, design teams, and stakeholders. Ensure alignment with project goals.- Project Delivery and Product LaunchLead projects to successful delivery and product launch. Assess project outcomes against goals.- Continuous Improvement and InnovationExplore new technologies to enhance product functionality. Implement process improvements.- Key Products and TechnologiesSpecialize in geo-spatial and geo-demographic tools and insights, utilizing advanced mapping technologies and data analytics.

- Product Architecture and Business logic Definition: Defined business requirements and blueprinted product strategy, features, MVP priorities, and GTM plans for Retail shelf analysis for products, Alcobev factory automation, Customer onboarding application using Low-code Platforms, Functional and customer interactive website for Canadian interior designing brands. Owned and devised product pricing, development, delivery scheduling, QA, and GTM executions. Benchmarked practices & processes in alignment with business processes using Agile methodologies. Leveraged Microsoft Power Platform, Sharepoint, Salesforce, Wordpress and Hubspot technologies.- Project Coordination: Led UAT of customer apps within focus groups & surveys to gather user ideas and feedback and map with the product feature and business logic, collaborated with 20+ teams of product design, development on implementation, UAT, and executed product-to-market activities. - Sales Enablement: Created SEO keyword and data-driven one-page brochures, videos, and pitch decks to enable sales opportunities and communications with persona-specific messaging for emails and DM. Built PR communication and messaging for Brand and Capability leaders to establish capability credibility and thought leadership and enhance network reach.- Digital Marketing: Built brand's digital assets like website and social media channels. Led burst campaigns, PPC on social media platforms, Google, in-app promotions, competitions, and reward programs and attained 500+ followers and users in 2 months for a customer app in the UK. Discovered, organized, and promoted the brand's leadership participation in various global physical events. Created automated inbound sales funnel utilizing industry and personal-specific pitch decks, one pager promotional campaigns using a mix of email and social media marketing. Devised regular social media presence based on customer feedback, case studies, innovation practices, and brand culture.

- Research Management: Extensive study, information gathering, and analysis to create a curated list of emerging small and medium-sized firms in various Digital Transformation disciplines such as Design, Product Innovation, Technology Expertise, Cloud-platform experience, and categorized client roster. Led product strategy, feature architecture, and discovery by benchmarking market-released global products and solutions.- Project Management: Managed website development and delivery for brand and affiliated firms. Maintained and organized brand IT infrastructure for digital asset presence across the globe.- Content Management: Designed, wrote, and marketed two pager primers, short-form blogs, and long for whitepapers on tech capabilities like AI, ML, Data Engineering and Analytics, RPA, Azure Platform, Salesforce, Servicenow, Atlassian to make aware and induce curiosity in tech investment and strategic M&A market. Built company and associated brand portfolios for prospect reach-out campaigns and client discovery calls.- Team Management: Coordinated a 10+ team of full-stack software developers, AI engineers, Data Scientists, QA, and content writers to build the GTM portfolio for products, solutions, client pitches, and services.

- Product Ideation & Solution Architecture: Defined business requirements and blueprinted product features, MVP priorities, and GTM plans for FX products, Energy Utility App, m-health solutions, and Manufacturing Automation, and guidelines for design thinking in healthcare management.- Product Development: Ideated, mapped feature requirements and user experience, and managed releases of core digital marketing products like the Globant Website, Blog, and content repository for sales and organizational learning. Owned scheduling, performance, and delivery of projects, along with status reports, cost estimates, and resource plans.- Research and Analysis: Researched extensively on the industry, sub-sectors, products, solutions, and specific companies to highlight the standard practices and challenges and the opportunities to map with the brand's capabilities. Precise profiling of prospective clients - including experience, professional objectives, digital behavior, and preferences, and build a roadmap of effective communication practice.- Project and Team Co-ordination: Steered user workshops, focus groups on gathering user ideas and identifying product requirements; defined product strategy and roadmap; collaborated with product development on implementation, and executed product-to-market activities. Played a pivotal role in coordinating and reporting management of 30+ professionals, including Business Analysts, Technical Project Managers, Developers, and QAs for all phases of product solutions delivery.- Content Creations: Created concise one-pager reports to enable sales opportunities and communications, built short form data-driven whitepapers to establish capability credibility and thought leadership, published short blogs to create awareness and induce curiosity within the target market, wrote storyboards and scripts for videos for snackable and easily digestible content for immediate impact, organize webinars with content flow mapped with objectives.

- Created channel partners in the eastern belt of India for an interactive whiteboard brand.- Led solid B2B lead generation activities for a West Bengal based App development company in Pan India.- Organized and conducted demo plus proposal design for Chennai based SaaS firm targeting Digital Agencies in APAC and Giant Tech Companies in Europe.

- Mapped business requirement from marketing and business team and prepared design document - Managed VAS vendors and enabling support for integration of new services- Designed & Developed VAS applications, provisioning, SMS gateways and Etopup - Configured tariff on IN platforms ( Comverse 5.0)- Integrated and configured NOKIA RECC data charging platform for 3G implementation- Participated in IN Upgrades- Supported STP integration with OCS and VAS Nodes- Developed in-house middle-ware platform- Developed UI and middle ware for HLR- Developed and supported in-house LMS platforms- O&M of IN, VOMS, ETOPUP, SMSC & VAS Servers

- Maintained website content, database and inventory.

Pgpm, Marketing

Certified Business Analyst, Business Analysis

Bachelor Of Technology (B.Tech.), Computer Science

W.B.H.S.E, Pure Science

Education record