Sneha Dey Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Brand partnerships and IPs for Times Network's news cluster - Times Now, ET Now, Mirror Now, Times Now Navbharat & ET Now Swadesh

Mumbai, Maharashtra, India

Analyse client/agency briefs to understand the brand's business objective and strategise content solution with tactical realities; often on a limited budgetIdeate, develop and implement native advertising formats, ranging from story-led integrations to data-driven advertorials, on-the-ground events, recommendation widgets and cross-platform innovations, that aim at increasing direct sales revenue quarter-on-quarterWork cross-functionally with editorial, digital ad sales, marketing and product teams to develop creative concepts and to gain alignment and approvalsIdentify important marketplace trends by researching industries/technologies and tracking companies and competition publications, to develop pro-active branded content, Intellectual Properties (IPs) and innovation pitches, often for big-budget events like Union Budget, Lok Sabha Elections, IPL, etcAccounts that I handle under ZEE Entertainment include flagship properties like ZEE News, ZEE Business, DNA, Wion, BGR.in, Bollywoodlife.com & TheHealthSite

Gurgaon, India

Worked with the branded content team of Indiatimes, MensXP and iDiva to create native advertising strategies for clients based on industry-research, brands' ethos, buyer personas and competitorsEnd-to-end brand partnership management; from ideation process through execution, working closely with in-house stakeholders, creative and sales teamsWrote over 50 branded articles with strict deadlines and a very wide range of topics. Prominent brand names from this list include OPPO, Amazon, Flipkart, Asian Paints, Penguin, OnePlus, Qtrove, Adidas, Puma, Australia Tourism and moreStrategised big-budget branded content pitches during festivals, integrating existing Intellectual Properties (IPs), in-house influencer strength and social media marketingDeveloped and tested native advertorial formats like long-form, GIF articles, first-person experience article and illustration-based articles, that were widely accepted and applauded by partners, agencies and in-house stakeholders

Pune, Maharashtra

Spearheaded by Suchita Salwan and Dhruv Mathur, LBB is India's largest platform to discover and shop independent brands and retailers. In a short period of time, the brand have scaled to amass an audience of over 16 Million users, with over 100,000 businesses listed on their web and app platform. I, along with, my City Head kick-started content operations for LBB Pune in 2017. This was LBB's first-ever entry into tier-2 marketDeveloped, implemented and managed all content operations for LBB, Pune; starting with on-ground reporting, discovering local brands, writing impactful feature stories, editing intern copies and maintaining the editorial calendarWrote over 200 feature stories for LBB Pune across genres like lifestyle, food, travel, fashion and moreDrove strategic social media marketing and editorial techniques to position LBB, Pune as No. 1 Recommendation Website in the cityDeveloped and nurtured strong relationships with city-based PR agencies, influencers, marketers and socialites, who would later become the mouthpiece for LBB special events and campaignsKickstarted video production for LBB Pune and became the POC for all video operations - scheduling shoots, coordinating with brands and in-house video production team, delivering impact video snippets and analyzing audience engagement on social mediaMentored interns and junior writers at LBB Pune and got them accustomed with the brand's editorial tone, deadlines, etc

Mumbai

Shadowed the Chief Network Producer at CNBC-TV18 and got first-hand experience in handling live broadcast, PCR operations, video production and social media narrativesWorked in close quarters with editorial and research teams to script and produce day-to-day video stories (markets, breaking news, human interest, features, politics) for CNBC-TV18's and Managing Editor, Shereen Bhan's Facebook, Twitter and YouTube PagesWas the Assistant Producer for Facebook-only live series - Get Rich With CNBC-TV18, Ask CNBC-TV18 with Sonia Shenoy & Anuj Singhal, Commodities Corner with Manisha GuptaHandled end-to-end production for the social media show (for 5 episodes) - Get Fit With CNBC-TV18 with Shibani Gharat. Worked with graphic team to deliver high-impact creatives for social media. Tried my hands with Canva to create static graphic plates for FB & TwitterHandled social media live broadcasts for CNBC-TV18's key properties and events like Young Turks, IBLA, Budget & GST Headquarters, Davos 2017 and much more

Pune Area, India

Filed lead feature stories- from travel to human interest, food and more. Did extensive on-field reporting and engaged with PR firms on a daily basis to chase feature stories.

Post Graduation Diploma, Journalism (New Media), B+

Activities and Societies: Dissertation: Presented an investigative report on Plight Of Devadasis in the lesser-known hamlet of Saundati.

Bachelor Of Arts (B.A.), Economics, First Class With Distinction 80%

Activities and Societies: Core Cultural Team

High School Graduation, Commerce, I.C.S.E (90%), I.S.C (89%)