• Designed Deployment Strategy to get business of Rs 100 Crore for Vaseline, Ponds & Dove Lotion in India (for winter)• Conducted market analysis of 14 clusters & 22 cities; mapped Job To Be Done (JTBD) to geography for new user recruitment• Mapped distribution channel strategy to Body Lotion variants to get 50 bps penetration unlock (1.4 million households)• Devised plans for future adaptation by creating an efficient model based on demographic, macroeconomic & internal data• Generated insights from 14 consumer interviews (consumer home visits across different LSM households) for Body Lotion• Shadowed ASM on market visits gaining insight into General Trade channel dynamics, order tracking/retrieval, stockist operations• Gained insights into product development and testing by visiting R&D Center of HUL for ‘Soaps’ Category