• Conducting thorough market research to identify consumer needs and pain points.• Working closely with the cross-functional teams like developers and designers to ensure seamless development in product.• Ideate, design and manage product and new features, solving business challenges and routine issues.• Involvement in rigorous quality check of the product to prioritize existing/new developments in website, mobile applications, website builder and admin portal to ensure the product is error-free.• Defining the USP and managing the product positioning in the test preparation market to stand out of the crowd.• Implementing the developmental changes for product and tracking the growth in each stage of product life cycle.• Monitoring the KPIs and metrices to measure the paid campaigns performance and overall market acceptance rate of the product.• Rolling out post-launch analysis to evaluate the course performance and understand consumer expectations.• Leading initiatives to acquire, engage and retain users through A/B testing of various campaigns.• Building two-way communication with user by capturing user feedbacks through surveys.• Analyzing user journeys to provide actionable insights and recommendations using Google Analytics and admin panel stored data.

-Building Product roadmaps and managed product lifecycle-Executed digital campaigns to outreach airlines, brands & partners-Benchmarked product user experience and enhanced it via feedback-Data driven product insights to build smooth user experience-Created GTM strategies & wireframes for new product launches-Worked with cross functional teams -Social Media Marketing

-Gained in-depth knowledge of content marketing for expanding brand presence-Created and implemented the marketing strategy-Managed new product development roadmap-Managed social media marketing-Planning & execution of go to market strategy-Worked on SEO to enhance the website organic traffic-Managed digital campaigns

-Strategic Branding & Plan Development-Deal Negotiations with the clients & vendors to finalize the business opportunities-Advertising & Social Media Campaigning-Assisting in day-to-day work from managing details of client's accounts in strategic discussions