Leading the UX design team in conceptualising and implementing design strategies for B2B and SAAS products.Collaborating with cross-functional teams to understand business goals and user needs, translating them into user flows, wireframes, and interactive prototypes.Conducting usability testing and gathering feedback to iterate on designs, ensuring a seamless user experience.Successfully launched three major product updates, resulting in a 20% increase in user engagement and a 15%… Show more Leading the UX design team in conceptualising and implementing design strategies for B2B and SAAS products.Collaborating with cross-functional teams to understand business goals and user needs, translating them into user flows, wireframes, and interactive prototypes.Conducting usability testing and gathering feedback to iterate on designs, ensuring a seamless user experience.Successfully launched three major product updates, resulting in a 20% increase in user engagement and a 15% decrease in support requests.Facilitated design implementation via CSS and HTML coding. Show less

Collaborated with a diverse range of clients to understand their design needs for web and mobile applications.Developed visually engaging user interfaces (UI) and user experiences (UX) that align with client requirements and industry best practices.Executed comprehensive branding projects, creating logos, colour schemes, and visual identities to enhance clients' brand presence.Conducted client meetings and presentations to discuss design concepts, gather feedback, and iterate on… Show more Collaborated with a diverse range of clients to understand their design needs for web and mobile applications.Developed visually engaging user interfaces (UI) and user experiences (UX) that align with client requirements and industry best practices.Executed comprehensive branding projects, creating logos, colour schemes, and visual identities to enhance clients' brand presence.Conducted client meetings and presentations to discuss design concepts, gather feedback, and iterate on designs to meet client expectations.Managed multiple projects simultaneously, ensuring timely delivery and high-quality design standards. Show less

Provided design solutions to solve user needs through User Research, Information Architecture, Interaction and Visual Design, Prototyping.Used both quantitative and qualitative data to solve problems.Created interactive designs for complex applications by way of page/user flow diagrams, site maps, and interactive wireframes.Carried out user research through targeted interviews and extensive usability testing before and after redesign.Conducted UX research by interactively… Show more Provided design solutions to solve user needs through User Research, Information Architecture, Interaction and Visual Design, Prototyping.Used both quantitative and qualitative data to solve problems.Created interactive designs for complex applications by way of page/user flow diagrams, site maps, and interactive wireframes.Carried out user research through targeted interviews and extensive usability testing before and after redesign.Conducted UX research by interactively testing designs using high and low fidelity prototypes.Created brand identity and Logos. Designed icons and solutions for a new navigation system.Collaborated with product managers, business partners, and engineers to help define product requirements and road maps.Executed merchandising strategies using visual displays throughout multiple stores.Contributed to the stores’ visual appeal to elevate customer experience.Worked with the marketing team to integrate displays with campaigns. Designed visual elements that contributed to 40% sales growth.Developed seasonal themes that grew the business by 30%.Developed floor plans and displays to maximize sales.Analyzed flow of traffic in-store to ensure 80% more visibility of displays.Trained sales staff weekly in product features and display guidance. Show less

Designed fusion collections for the women’s wear private label Anmi.Assisted in a new collection launch.

Designed graphics, surface embroideries, tie and dye techniques for women’s wear brands.Assisted in business development.