Non-profit focused on empowering economically disadvantaged individuals gain new competencies by providing employment resources through learning programs delivered via web-based Learning Management System.-Leading usability studies through heuristic evaluation and task-based usability testing for employee and project management platform. -Leading generative and evaluative studies to design an employee management software developed to manage and track project wise volunteer time and task-related contribution metrics. -Currently working on creating a research roadmap for generative and evaluative study for the development of administrative dashboard of the product, informing key product features, user flows and design considerations.

A collaborative 3 month project with the BMW Group and SCADpro (SCAD's in-house innovation design studio) to develop concepts, enhance human-AI interaction by revamping the visual design of an enterprise AI Assistant.-Planned and executed a rapid generative research study to improve the visual design of BMW Group’s enterprise AI assistant, developed to enhance collaboration and productivity for internal stakeholders of the company.-Managed a research team of 10 designers to lead the execution of semi-structured user interviews, stakeholder interviews and concept testing. Communicated insights through user archetypes, design principles and visual frameworks to inform and guide all design decisions.-Worked closely with cross-functional team of interaction and 3D environment artists to integrate research insights into design development, garnering positive feedback from clients and securing buy-in for implementation of all design deliverables.

A collaborative project with Memphis based social impact firm that provides systems change and people-centered services to non-profit and philanthropic organizations across healthcare, early-childhood development and Economic development sectors. -Facilitated 2 co-creation workshops and conducted brand research & competitive study to provide strategic insights for increasing customer acquisition, revenue generation streams and digital engagement across company website and social media channels. -Collaborated with cross-functional teams to envision and develop conceptual wireframes for a new subscription-based web platform that leverages the company's archival information and is designed to showcase the firm’s impact through past client work. -Evaluated the website and created a revised visual brand guide to ensure a unified visual identity & messaging across all digital touchpoints, leading to an increase in customer trust and perception of professionalism.

Founding team member of the women's wear apparel products division at Unicorn e-commerce startup Udaan.com. Led the research, brand strategy and end-to-end development of multiple in-house brands. Collaborated with cross-functional team of business leads, technical designers, production planners and buyers to manage a portfolio of 4 brands simultaneously.-Conducted contextual inquiry, competitor research and trend analysis to identify key opportunities and inform product strategy in the B2B e-commerce women's wear segment, resulting in the launch of 4 new brands retailing across 1000+ stores across India within a 3-month timeframe.-Leveraged data-driven insights from quantitative sales analysis, field studies, participatory observations and semi-structured interviews with 40+ participants to inform design decisions and tailor product offerings, resulting in the brands securing positions among the top 3 highest-selling brands on the platform. -Developed style guides to enhance brand identity and perception. Facilitated remote training workshops for 500+ sales associates, equipping them with trend insights and strategies to boost brand awareness and drive sales.

Led design at Sugr, a women's wear brand for industry leading fashion retailer in India. Spearheaded design and trend research studies for 16 apparel product development cycles, increasing product sales and profitability.