Sneha Sood Email & Phone Number

New Delhi, Delhi, India

- Led the redesign for the customer-facing end of a Shopify-based eCommerce platform for women-led social enterprises in the informal economy; collaborated with stakeholders to identify business goals and success metrics- Drafted and implemented a user research strategy; conducted user interviews, surveys, and usability testing sessions to uncover user needs and behaviours- Engaged stakeholders to finalize design strategy and information architecture; created a sitemap and mid-fidelity… Show more - Led the redesign for the customer-facing end of a Shopify-based eCommerce platform for women-led social enterprises in the informal economy; collaborated with stakeholders to identify business goals and success metrics- Drafted and implemented a user research strategy; conducted user interviews, surveys, and usability testing sessions to uncover user needs and behaviours- Engaged stakeholders to finalize design strategy and information architecture; created a sitemap and mid-fidelity wireframes to rapidly iterate design concepts - Facilitated a brand strategy workshop to design a new brand identity system to communicate brand value effectively to the target audience; developed a brand style guide incorporating typography, colour scheme, graphic and illustration styles- Assisted with content development for the platform; conducted a product photography workshop for grassroots women workers to enhance product imagery for the platform- Designed a UX and Design Thinking guide for social enterprises under SEWA; created case studies to demonstrate the UX process with a focus on eCommerce web design Show less

Dubai, United Arab Emirates

- Managed 5 sub-teams to ensure overall organization and execution of communications activities; regularly provided guidance and feedback to team members on deliverables and performance- Organized a virtual symposium on Innovation in Sustainability in the AEC Industry to drive brand awareness and knowledge sharing; engaged 170+ participants globally including students and professionals - Led a team of 6 to draft brand guidelines and create multimedia content for social media… Show more - Managed 5 sub-teams to ensure overall organization and execution of communications activities; regularly provided guidance and feedback to team members on deliverables and performance- Organized a virtual symposium on Innovation in Sustainability in the AEC Industry to drive brand awareness and knowledge sharing; engaged 170+ participants globally including students and professionals - Led a team of 6 to draft brand guidelines and create multimedia content for social media, newsletters, and marketing campaigns; ensured design consistency for content across all team channels - Devised a social media strategy and guided team members on content strategy to boost engagement and support the team’s outreach efforts; nurtured a community of 1000+ engaged followers across Instagram, LinkedIn, Facebook, and Twitter- Designed the UI of the team website; provided page mock-ups and graphics to web developers for implementation- Contributed to industry outreach and fundraising efforts via LinkedIn and participation in tradeshows; liaised with academic and industrial partners and sponsors across the AEC Industry- Integrated LEED (green building) and WELL (human health and wellness) standards, and passive design strategies including daylighting, natural ventilation, building orientation and landscaping that culminated in the design of a Net-Zero Energy residential prototype.- Created user personas for the chosen target audience of young professionals seeking sustainable living solutions; ensured user-centric design ideation among team members and consistent external messaging Show less

Dubai, United Arab Emirates

- Designed graphic-based material central to building social media brand presence

Gurugram, Haryana, India

- Conducted a user interface (UI) audit for Spalba’s Venue Marketplace platform; created wireframes and visual design mock-ups for suggested page redesigns- Collaborated with the CTO for the design of a new audience generation tool for virtual events; assisted with competitor research, task analysis, user-flow diagrams and wireframing

New Delhi Area, India

- Led independent research on Faecal Sludge and Septage Management (FSSM) in urban Indian communities and compared with global best practices; report used to create a national strategic implementation plan for FSSM - Prepared briefing reports for State and Industry meetings on Solid Waste Management, Water Recycling and Reuse, Cleaning Up Our Cities and Faecal Sludge and Septage Management- Proposed urban action initiatives for NITI Aayog’s 100 Day Implementation program- Wrote a… Show more - Led independent research on Faecal Sludge and Septage Management (FSSM) in urban Indian communities and compared with global best practices; report used to create a national strategic implementation plan for FSSM - Prepared briefing reports for State and Industry meetings on Solid Waste Management, Water Recycling and Reuse, Cleaning Up Our Cities and Faecal Sludge and Septage Management- Proposed urban action initiatives for NITI Aayog’s 100 Day Implementation program- Wrote a research paper on “Smart Solutions for Smart Cities – Technological Interventions for Urban Mobility”- Assisted Vertical Director in drafting suggestions to improve urbanization related policies and their implementation strategies under PMAY (housing for urban poor scheme), Smart City Mission and Swachh Bharat Abhiyan Show less

New Delhi, India

- Conducted research on revitalization of heritage sites in India; identified pain points for visitor experience based on key indicators such as need-gap analysis, visitor in-flow and demographic studies- Developed proposals for heritage facility upgradation and restoration under Archaeological Survey of India’s “Adopt a Heritage” scheme with a strong emphasis on universal design accessibility- Developed building renderings and 3D models from initial 2D CAD drawings for institutional… Show more - Conducted research on revitalization of heritage sites in India; identified pain points for visitor experience based on key indicators such as need-gap analysis, visitor in-flow and demographic studies- Developed proposals for heritage facility upgradation and restoration under Archaeological Survey of India’s “Adopt a Heritage” scheme with a strong emphasis on universal design accessibility- Developed building renderings and 3D models from initial 2D CAD drawings for institutional projects- Created technical drawings for contractors and construction drawings for regulatory approvals Show less

Dubai, United Arab Emirates

- Conducted bi-annual audits for waste, water and energy efficiency to calculate the university’s carbon footprint; club invited to conduct a similar sustainability audit and share best practices by a leading UAE bank - Trained and mentored freshmen to execute campus audits and club community projects- Formulating campaign ideas for sustainability awareness on campus and community action projects to be undertaken by the team for the year- Won the Best Green Campus Audit and… Show more - Conducted bi-annual audits for waste, water and energy efficiency to calculate the university’s carbon footprint; club invited to conduct a similar sustainability audit and share best practices by a leading UAE bank - Trained and mentored freshmen to execute campus audits and club community projects- Formulating campaign ideas for sustainability awareness on campus and community action projects to be undertaken by the team for the year- Won the Best Green Campus Audit and Sustainability Action Project award for 3 years in a row as part of the Sustainable Campus Initiative organized by the Environment Agency Abu Dhabi Show less

Business Fellowship, Business Administration, Management And Operations

Bachelor Of Architecture - Barch, Architecture

Education record

Activities and Societies: CEEC, Environmental Council Physics, Chemistry, Mathematics and Economics