1. Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)2. Lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance, CMI)3. Lead packaging development for the innovation4. Lead product development and testing for the innovation5. Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)6. Lead asset creation (TV, Print, POSM & Digital)7. Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.8. Market, Category & Brand assessment for each of the markets responsible9. Liaise with local teams to ensure projects fits country requirements and scope10. Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT. 11. Activate through digital only comms/ influencer marketing model relevant to size, aspiration and TG of the range

- Providing disruptive BTL Solutions to P&G brands based out of Singapore, Dubai & Geneva- Assist in executing Marketing/Branding initiatives across General Trade & Modern Retail Formats - Strategic Planning & Brainstorming for creative & disruptive conceptualization for new & existing projects line.- Coordinate internal projects and determine the best utilization of resources to increase customer satisfaction- Initiate all project related work by providing detailed budget, schedule and instructions to theproject team and by anticipating pitfalls or potential roadblocks to successful completion.- Support the new business efforts by cross selling, preparing RFPs and cost estimates, identifying new business opportunities and providing a high level of service- Take a proactive role in learning about client’s industry, business needs and company culture,educating the project teamCategories Handled: Health Care, Feminine Care, Baby Care, Oral Care, LaundryKey Accounts: Vicks, Whisper, Pampers, Oral B, Tide, Ariel

Procreate is a strategic brand design firm aimed at providing market effective design solutions.Gained hands on experience in brand naming, brand strategy & account servicing of leading national brands like Parle, HUL, Nerolac & Dabur.Contributing to Brand Planning & Strategy for clientsClient pitching for new business on a periodic manner as per mutually agreed business planConducting marketing research, consumer insights study as & when required- Helped Annapurna with Key insights to become more relevant in Breakfast Segment- Positioned of a local RTE brand with PAN India aspirations- Competition Analysis & Brand Naming Exploration for few brands from the house of Parle Products- Approach Note Presentation to ITC/ Nerolac/ Danone/ Lever Ayush- Servicing Thailand based company named Mega LifesciencesNew business Development Planning & Execution- Created a business developed plan and landed Dabur, Nerolac and closed few other clients which came through SEOClient Servicing - Parle Products and HUL, Mumbai- Taking Project Briefs from brand/marketing manager- Preparing Creative Brief for creative team- Preparing precursor & context to design and present it to client- Brand Naming Exploration- Vendor Co-ordination- Project Scheduling & Follow UpClient Servicing – Sarda Dairy, Raipur - Worked along with their research agency to formulate the Brand Positioning for the client- Assisted in creating key brand framework- Follow Up with feedback with client & creative team for timely delivery- Copy Writing: All the brand copy and voiceover jingles

Read 'n' Grow is a library service created for preschools, Montessori’s, nurseries and all other Early Childhood Education CentersBy the vast collection of fiction and non fiction books offered, this program aims that developing the keen curiosity of learning across various topics around nature, science, animals, colors, numbers, phonics, sports, etc.Read 'n' Grow aspires for children to develop a fondness for reading at the very foundation in their life and aims at creating a pathway for expanding their knowledge as well as success of their higher education. This is not the primary form of education for the children but provides enrichment and supplements the school learnings and teachings to extra ordinary heights.Reponsibilities:It was a part time job. As a Marketing Consultant, my duty is to advise as well as formulate marketing strategies in order to help launch products and services effectively, while also collaborating with their advertising and Business Development & Mktg departments so as to create successful and unified plans.I performs many of the following tasks:• Business Development• Preparing proposals• Developing communication strategies• Carrying out marketing research

Having established in 1960, Mahendra Brothers have become thoroughly integral to the diamond business. It is but natural that our association with diamonds is inseparable. When you think Mahendra Brothers, you consciouslythink diamonds.Responsibilities:I am assisting the Director of the company who is also member of GJEPC. I was appointed to assist him in council related work i.e. assisting him for making presentations, Giving inputs on topics various topics discussed by council members etc. Here’s the brief description of my work there: i. Preparation Weekly Sales MIS Reports ii. Market Research: Screening website for daily news items related to industry information, new auctions. Prepare Weekly Reports for same. iii. Follow Up / Interact with GJEPC activities as in when required. iv. Preparation of the news desk / newsletter for the company. v. Website Updates, tracking and Analysis

Geodesic Ltd as Associate Software Engineer for 19 months.1. Worked on website for the company called www.mundu.com on php.2. Worked on frontend and backend of WalletWap on asp.net.