Digital Marketing Specialist Developed and executed social media strategies across Facebook, Instagram, and Twitter, resulting in a 25% increase in engagement.Managed email campaigns with an open rate of 35% and a click-through rate of 10%.Conducted A/B testing to optimize landing pages, resulting in a 30% increase in conversions.Collaborated with the design team to create graphics and videos for social media and email campaigns.Analyzed website analytics and user behavior to identify areas for improvement and made recommendations to the web development team.