Sneha Gupta Email & Phone Number

Oakville, Ontario, Canada

Oakville, Ontario, Canada

Oakville, Ontario

Chandigarh Area, India

Worked with this startup providing IT services, digital marketing and video production consulting- Effectively provided detailed gap analysis report and presentation to prospective clients about their lagging online presence and how our services will improve their visibility, reach and profitability.- Involved in project planning meetings with stakeholders, client, IT team and senior management for sprint planning, resource allocation, reporting, tracking project progress and ensuring on time delivery.- Analyzed the market using competitive analysis and build a report recommending the probable monthly budget and targets for the sales team which was appreciated and inculcated by the Managing director.- Worked simultaneously on multiple projects while effectively contributing in increasing quarterly sales by 15%.

Hyderabad Area, India

Worked in the BFS domain of CBC (Cognizant business consulting) for the largest US bank client as Business Analyst - Worked closely with the stakeholders from across the line of businesses to translate the reporting, analytical and business requirements into actionable user stories and acceptance criteria.- Provided strategy to enhance the Loan origination application to improve customer offers and experience using data analytics. - Documented detailed data requirements and translated business requirements into functional used cases using UI mockups and workflow diagrams for the scrum team.- Led a cross functional team of developers, UI/ UX designers, data scientists to prepare the user interface and framework of a resource allocation application based on requirements of the client and managed the functional testing, problem identification and resolution for the same.- Assisted the QA team to develop test plan, test cases and user acceptance criteria for functional testing using ALM software. - Appreciated by client for successfully delivering project within lead time with enhancements.- Provided digital consultation on incorporating IT systems to improve processes using RPA tools in banking, service delivery, customer relationships and profitability.Business consulting. • Prepared digital user journey maps, estimation report and background research for proactive bids and RFP for digital banking. - Contributed extensively in winning bids for two major projects for US banks worth $8 million.- Prepared point of view document on emerging digital trends like (Chatbots, AI bots) in banking industry and how they are changing the user experience.- Voluntarily conducted knowledge sessions on varied topics like BFS foundation & Agile methodology.

Bangalore

- Formulated marketing strategy for a product at Britannia by performing competitive analysis, root cause analysis and market analysis. - Performed market mix evaluation of the product in five different metro cities of India to recommend strategy for better reach through omni channel.- Conducted Focus Group Discussions in collaboration with Hansa Research for consumer analysis- Recommended short term and long term strategy to improve market presence and sales of the product

Noida

- Involved in direct client interaction for requirement gathering from the RFP stage to product delivery for automated balancing machines which included preparing customized technical quotation, cost sheet, lead time, and purchase order.- Conducting brain storming sessions with design, purchase and quality teams to understand if we can fulfill the unique requirements of the client and accordingly plan the budget and lead time.- Preparing tailored and detailed cost sheets for the clients.- Successfully delivered made-to-order reengineering projects for global clients like Toyota and Emerson within stipulated timeline.

B.E., Instrumentation, First Class With Distinction

Master Of Business Administration (M.B.A.), Marketing (Major)/Operations, 8 On The Scale Of 10

Activities and Societies: - Executive member of Money matters club where I coordinated the marketing division and planned unique events..