Sneha Gupta Email & Phone Number

Buffalo-Niagara Falls Area

Amherst, New York, United States

• Managing end-to-end design for research projects related to consumers and their engagement with advertising on social media. (hypothesis development and testing, experiment design, stimuli creation, survey launch.
• Chosen to present research at national conferences (in front of both academic and non-academic audiences).
• Delivered in-house workshops, and participated in brainstorming sessions.
• Awarded for Teaching Excellence in 2023 (teaching and mentoring more than 200 students).Research Tools: SPSS (Statistical Analysis), Qualtrics (Survey Design), NodeXL (Network Analysis), R (Coding)

Orchard Park, New York, United States

• Delivered actionable insights for C-suite management on key performance metrics using retail CPG big data (IRI/Circana).
• Provided analysis using data (synthesis, storytelling, visualization) for critical sales decisions (influencing approx. $60M in annual revenue) for six brand teams and ten sales managers in highly competitive.
• Built new reporting dashboards using proprietary Business Intelligence tools owned by major retailers (Walmart, Target, Walgreens, Rite Aid, and Kroger), which were key business partners of the organization.
• Led the migration of Key Business Reporting to Unify (a cloud-based platform from IRI)Brands: Mentholatum Ointment, Rohto Eye Drops, Oxy, Softlips, Red Cross List of projects (not exhaustive): Competitor analyses.

Orchard Park

• Designed and managed the annual marketing budget for promotional activities for four brands (ranging from $30-$500K). Directly liaise with different agency partners: negotiate, set goals and oversee execution.
• Led cross-functional brand meetings – independently resolved issues across varying levels of the organization (required extensive collaboration, and proactive communication with operations, graphics, sales & and.
• Conducted consumer surveys and product concept/claim testing projects (end-to-end project resource planning and execution) to identify business opportunities, consumer needs, perceptions, and purchase intentions.
• Promoted to a full-time position within three months of joining as an internList of Projects (not exhaustive): Brand P/L, New Product Development, Digital Strategy Revamp, Campaign Management, Packaging Refresh, Lead.

East Aurora, New York

• Managed content for brand websites (across 40 countries) ensuring continuity & brand identity.
• Analyzed the feasibility of new sales channels (with competitor analysis) for three key FP brands
• Responsible for preparation of Quarterly Reports on Performance

Singapore

• Started as a generalist in a startup and got to work on some great marketing projects.
• Developed, implemented and managed public relations and marketing plans for key clients with up to S$150K budget (Clients: The TIMES Group, Housing Development Bank Corporation India) leading to their successful launch.
• Monitored and mobilized agency partners (entertainment firms, advertisers, media partners, etc.) and, cross-functional teams for large-scale PR events with up to 10,000 attendees.End-to-end event planning and.
• Directly involved in designing the strategy for business development, and identifying new projects and initiatives to push revenue for the company. Successfully implemented initiatives that boosted sales for a single.

Singapore

• Successfully advised 200 entrepreneurs (from all over the world), both established enterprises and start-up entities that approached the EDC@SICCI for business matchmaking, government grant assistance and end-to-end.
• Led the marketing campaign to enhance awareness for government schemes. Designed a weekly online circulation program that targeted 2000 entrepreneurs.
• Presented multiple organizational seminars attended by 20+ executives from major companies to improve cost savings.
• Remodeled push strategy to a pull strategy to ensure the entire team achieved key performance indicators (reduced cold calling needs to more than 50%).

Singapore

• Investigated biweekly reports on product delivery to create dashboards useful in accessing trends for shipment delays.
• Presented consistent reports to the senior management which played a key role in development of a common expectation platform for delivery timings between the customer and the company.

Singapore

• Created an excel model to streamline business processes, which led to efficient tracking of errors in the company's regional automatic billing system.
• Initiated and led the resolution of billing issues for top clients in Asia including Standard Chartered Bank.

Doctor Of Philosophy - Phd, Behavioral Sciences (Communication)

• Received full-ride Ph.D. funding • Quantitative research in human behavior. Specialized in advertising messages, personality, social.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Buffalo Management Consulting, UB Ambassador Program,Leadership Coach for Undergraduate Honors StudentsChosen to.

B.Sc, Economics And Finance

Activities and Societies: President, UNSA-SMU(United Nations Student Association-SMU)

A Levels, English,Economics,Maths,Physics,Chemistry