-I lead brand strategy across markets (USA, Europe & India) for VAHDAM ⓇIndia -Built the brand function from the ground up including an agile in-house digital content team. -Led the brand's shift from VAHDAM Teas to VAHDAM India - Crafted the Brand Purpose, TOV, positioning statement, and comprehensive brand guidelines including category expansion framework.-Responsible for Social Media, Influencer Management, Research, PR, Marketing Communications & Design functions.-Planning the yearly brand marketing calendar, & driving communication initiatives across all channels (online + offline).-Responsible for crafting GTM strategies & promotional plans for product launches.

I am responsible for Brand Marketing Initiatives and overall health of brand "Lenskart". As a part of my role, I:1) Plan the brand calendar in line with Lenskart’s overall business objectives and drive tactical execution. 2) Oversee the creative development process – Both ATL & BTL.Manage workflows & timelines; Call-for-pitches, develop briefs, provide strategic inputs and feedback to internal teams as well as agency partners.Manage Celebrity & Endorsement contracts.3) Develop ContentDigital Content- Website/App Banners, Social Media ads, CRM content etc.Offline Content- Store VM materials, POS materials, Demo, Packaging Design,Catalog & Photo Shoots, Social Media Activation, Experience Marketing - Store Events & Gamification, Store Demos etc.4) Monitor Brand Health KPIsPeriodically commission market research & gain customer insights.Set-up Brand Equity Tracking – for the first time in LenskartPre & Post Campaign EvaluationI work extensively with cross-functional teams both within & outside the organisation - Design Teams, Product, Data Analytics, Sales & Customer Service teams, Advertising Agencies, Production Houses, Celebrity, Talent Teams etc.

Contracting in India is an unorganised and highly fragmented sector. For corporates and individuals alike, building a home or office has often been synonymous with cost-over-runs, time-delays and faltering quality. We started UG Design with an aim to provide transparent, reliable & standardised interior contracting services to retail and corporate customers. Over the last 6 years, we have partnered with many Indian & International companies for their contracting requirements across India.As the co-founder and COO of UG Design, I have been responsible for :>Business Development >Vendor Development & Management>Supply Chain Management>Finance & TaxationAt present, I head the business development function of the company. Pls feel free to contact me for any of your interior contracting/fit-out/furnishing requirements.

SAHAS India is a not-for-profit society working in the field of education and employment generation.-My work with SAHAS included guiding & mentoring a beneficiary group of young adults from Madanpur Khadar (JJ Colony) in setting up & running of Café/Canteen at Nehru Place.

Digital Media Campaign development and management.-Included creative finalization, media selection, budget allocation and post-campaign ROI analysis.Business Development and Pitching.-Included development of comprehensive pitching strategy, preparation of document and pitch presentations.

Business Development & Client ServicingProduct Development & Strategy-Leading & managing the company’s SBU for recruitment advertising. Responsible for all business functions including strategy, content development and businessdevelopment.