• Performance marketing for clients in sectors like beauty, e-commerce, FMCD, SAAS etc• Creation and execution of Social media content and Ads - Search, Display, LinkedIn, Fcaebook, Instagram• Build brand awareness and lead generation campaigns for clients( Sinh Salon, Nortek Lighting, Coconut kitchenware, Crestech software)• Effectively drive brand awareness, engagement, and traffic to social media pages• Familiar with Influencer marketing campaigns on youtube for brand awareness• Ideation, Content creation and posting for social media

• Brand custodian for India and subcontinent and responsible for 360-degree marketing activities. • Managed brand positioning at all customer touchpoints, and oversaw content creation (photoshoots, interviews, videos) for collaterals in, brochures, social media, showrooms, product launches )• Managing agency budgets, coordinating and briefing creative agencies for online Advertisements, PPC, CPC, Social media management, content creation and website blogs • Defining a monthly campaign strategy & managing the overall process of the campaign, from creation to deployment which resulted in increased visibility of Reynaers India• Integrated marketing automation tools for Martech stack• Improved the user-friendliness, traffic, and content quality of the website• Changed and developed the content marketing strategy, Brand identity, loyalty programs to differentiate the brand from our competitors which was result driven • Successfully managed 4 innovation campaigns for websites and showroom for better customer experience resulting in 16% increase in leads.

• Created event calendars, co-ordinate and approve endorsements for relevant events /exhibitions• Conducted competitor analysis business analysis and presented KPI reviews• Gathered consumer insights to identify personas and segmentations for global branding projects• Integrated salesforce for marketing automation for the brand• Creating Emailers and social media content

• Developed and executed brand communication strategy and ads across all platforms: digital multimedia, marketing Collaterals, photo shoots, newspaper ads, brochures, magazine ads/articles, TVCs and Radio jingles, OOH, social media pages, paid ads, Google ads and website • Work closely with agencies and internal teams for a buzz worthy product launch and communication strategy• Run & review daily /weekly /monthly reports related to sales and inventory. Provide insightful, clear and relevant analysis that can provide opportunities and solve problems to grow the category• Develop digital ad calendar for products on website & mobile app and develop / maintain landing pages, navigation, payment gateways, special offers, special initiatives, item image, copy, strategy, etc• Tracked and adjusted marketing spend to achieve budgeted levels on new customer acquisition and lead generation• Identify possible PR opportunities & manage coordination with publications for rates & PR proposals

• Competitor analysis to evaluate the effectiveness of marketing strategies in Reliance Retail

• Handling inventory, in-store merchandising, latest promotions• Implementation and training of new product launches