Creating compelling and engaging content tailored to various digital platforms, including copywriting, graphic design, and video production. Utilize audience segmentation and targeting techniques to increase customer acquisition, retention, and engagement rates.Monitor and analyze campaign performance using analytical tools, providing actionable insights and recommendations for continuous improvement. Proficient in marketing automation platforms, CRM systems, and other digital marketing tools.

Implemented, managed and optimized paid campaigns across paid social, Google's ad platformand Facebook Ads.Ideated, conceptualized, and wrote various requirements including product descriptions, website landing pages, Web Push, Email & WhatsApp messages etc.Studied market trends and user feedback and extrapolated data in Excel to understand customerneeds, and presented key insights to management and stakeholders.Creating Reports and presentations for the performance of all campaigns.