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With 20 years of experience in product led growth, digital, and traditional marketing, I have a proven track record of driving success for growth-stage and scale-up companies.As VP of Growth at myBillBook (Flobiz), I lead high-performance marketing and inside sales teams, focusing on driving revenue and optimizing costs for our overall online GTM strategy.In my previous roles, I led the product growth at Syfe, expanding it from a startup to a leading robo-advisory and brokerage platform across Singapore, Hong Kong, and Australia. I established product-led growth teams at Grofers (now Blinkit) and VWO, and I also founded a digital agency and a D2C pet food brand.My passion for understanding consumer behavior has driven me to develop a successful framework for rapid iteration and validation. Drawing from experts like Marty Cagan and Dan Olsen, I've crafted solutions such as financial planners, subscription services, and personalized content feeds for B2C and B2B products.
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Chief Business OfficerFlobiz | MybillbookDelhi, India -
Vp Of GrowthFlobiz Sep 2023 - PresentBengaluru, Karnataka, IndiaDriving revenue growth and cost efficiency for overall online channels for myBillBook. Leading high performance Marketing and Inside Sales teams. Driving product-led growth and product-led sales initiatives in user onboarding, sales enablement and revenue ops. -
Product CoachSelf-Employed Mar 2023 - Aug 2023Delhi, IndiaI help product teams to adopt Multi-track Agile framework (Marty Cagan, Silicon Valley Product Group) and start running Product Discovery sprints successfully. I also coach Senior PMs to take up leadership roles and be an effective product partner to their C-suite
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Chief Growth OfficerSyfe Jul 2022 - Mar 2023Delhi, IndiaLed the product strategy as part of the core c-suite team. Grew the product and design team (~40 across India, Singapore, Hong Kong and Australia). Launched multiple investment portfolios, cash management solutions, and stocks + crypto brokerage platform. Successfully implemented Multi-track Agile for Product Research, Discovery and Delivery -
Vp Of ProductSyfe Jan 2022 - Jun 2022Gurugram, Haryana, India -
Head Of Product And GrowthSyfe Apr 2018 - Dec 2021Gurgaon, India -
Avp - GrowthGrofers Nov 2017 - Mar 2018Gurgaon, Haryana, IndiaConceptualised and implemented Smart Bachat Club in under 30 days using GV's Design Sprint process and multi-team Scrum leading to increased frequency and AOV of club members.Responsible for product experimentation and growth experiments. -
Principal Product Manager - GrowthGrofers Jan 2017 - Oct 2017Gurgaon, Haryana, IndiaResponsible for increasing new user acquisition with digital marketing and product development. In two quarters, reduced cost of acquisition by 60% and doubled monthly acquisitions. Doubled conversion rate on mobile website. Increased conversion rate on app by 20%.Implemented personalisation and recommendation engine to intelligently surface products and power a new feed-style homescreen experience. Implemented graph based database to spot fraud and genuine new users. Driving implementation of PWA and AMP.Responsible for all paid digital advertising – search, shopping (PLA), display, video and paid social. -
Head Of Consulting ServicesWingify Sep 2016 - Dec 2016New Delhi Area, IndiaSet up a new business unit that helps high-value online businesses to optimize their marketing, sales and websites. Developed new consulting services for different monetisation strategies (projects, by-hour, monthly retainers). Validated by closing real customers in Retail, Finance and other verticals. -
Head Of GrowthWingify Jan 2016 - Aug 2016New Delhi Area, IndiaAnalyse and deep-dive into marketing and sales to find operational gaps in processes, handoffs, CRM capabilities and website funnels. AB test and experiment new solutions and processes. Fix leaks. Uncover the main metrics between leads and revenue, develop concise dashboards.Improved sales ops to increase connects with high-value leads. Optimized online forms and touch points to get more high-value leads. Developed a lead scoring algorithm to prioritize. Improved email nurturing campaigns. Developed product integrations and implemented a new analytics stack for gathering better data on our app users. -
Sr. Manager - Product MarketingWingify Jan 2015 - Dec 2015New Delhi Area, IndiaWas a key member of the core team that accelerated VWO from USD 5 mil ARR to USD 10 mil in 12 months. Set up the new product marketing team with the aim of repositioning the product from a SMB tool to a mid-market enterprise platform. Worked closely with the sales and demand-gen marketing teams to attract and convert large enterprise customers by improving marketing communication, sales collaterals and spearheading feature launches. Optimised website, marketing campaigns and product onboarding with AB testing. Launched SmartStats - VWO's bayesian-based statistics engine. -
FounderFlash Treats - D2C Healthy Dog Treats Jun 2014 - Dec 2014Pune Area, India• Launched D2C dog treats brand which helps owners train their puppies through positive reinforcement - flashtreats.in• Set up a small manufacturing unit to bake the treats. Developed the packaging, online shop, setup a delivery process through India Post.
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Head Of Digital MarketingTastykhana - Online Food Ordering (Acquired By Foodpanda) Jun 2013 - Mar 2014Pune Area, India• Got funded by DeliveryHero and then acquired by Foodpand• Responsible for rapid scale up of new users as we launched new cities• Responsible for website and app product roadmap
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Founder And Head Of Digital MarketingBlack Bean Engagement Feb 2012 - Jun 2013Pune Area, India• Led a small but furious team to pitch innovative digital projects for national brands. Worked with HDFC Life, Dilip Chhabria's DC Design, TastyKhana and Blackberry -
Associate Creative DirectorGrey Group Aug 2010 - Feb 2012 -
Executive Creative DirectorFocus - Marketing And Advertising Agency Mar 2009 - Jul 2010
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Creative DirectorFocus - Marketing And Advertising Agency 2005 - 2010
Snehal Samant Skills
Snehal Samant Education Details
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Coursera - Certification In Data Science -
Rimc, PuneFilm/Cinema/Video Studies -
Ness Wadia, PuneBachelor Of Commerce (B.Com.) -
Business Administration And Management, General -
St. Henry'S Marist Brothers, Durban, Sa -
Olps, Bombay
Frequently Asked Questions about Snehal Samant
What company does Snehal Samant work for?
Snehal Samant works for Flobiz | Mybillbook
What is Snehal Samant's role at the current company?
Snehal Samant's current role is Chief Business Officer.
What is Snehal Samant's email address?
Snehal Samant's email address is sn****@****ail.com
What is Snehal Samant's direct phone number?
Snehal Samant's direct phone number is +195992*****
What schools did Snehal Samant attend?
Snehal Samant attended Johns Hopkins Bloomberg School Of Public Health, Rimc, Pune, Ness Wadia, Pune, University Of Kwazulu-Natal / University Of Natal, St. Henry's Marist Brothers, Durban, Sa, Olps, Bombay.
What are some of Snehal Samant's interests?
Snehal Samant has interest in Design, Pop Culture, Google Glasses.
What skills is Snehal Samant known for?
Snehal Samant has skills like Digital Marketing, Strategic Planning, Gamification, New Business Development, Creative Direction, Social Media Marketing, Seo, Sem, Consumer Behaviour, Customer Engagement, Web Applications, Mobile Applications.
Who are Snehal Samant's colleagues?
Snehal Samant's colleagues are Anushka Singh Gupta, Manish Tiwari, Kanhaiya Nayak, Sahal Kareem, Ansar Siddiqui, Ajeet Yadav, Karan Pal Singh J M.
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snehal samant
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