Step2Growth is a dynamic marketing firm dedicated to empowering startups and small businesses with the tools, knowledge, and strategies they need to achieve sustainable growth. Founded by Sneha, a recognized leader in the entrepreneurial community, Step2Growth offers a comprehensive suite of services, including marketing courses, coaching, advisory, and hands-on services tailored to the unique needs of early-stage businesses.Sneha, the driving force behind Step2Growth, brings a wealth of experience and a deep commitment to helping businesses succeed. As a member of the Forbes Business Council and a recipient of recognition from the U.S. House of Representatives, she has been honored as a Woman of Influence by the Silicon Valley Business Journal. With a track record of guiding over 500 businesses and playing a key role in two successful startup exits, Sneha leverages her expertise to help clients navigate the complexities of growth and expansion.At Step2Growth, we go beyond traditional marketing services by offering a cutting-edge masterclass designed to help businesses master their marketing strategies. This masterclass, powered by AI technology, provides actionable insights and tools that enable companies to thrive in today's competitive landscape. Whether through personalized coaching, strategic advisory, or our comprehensive marketing services, Step2Growth is committed to supporting startups and small businesses on their journey to success.

Founder Institute is the world's premier idea-stage accelerator and start-up launch program. We provide early-stage and aspiring entrepreneurs with the structure, training, mentor feedback, global network, and lifetime of support needed to start an enduring company. Many leaders of the world’s fastest-growing startups have used our program to transition from employee to entrepreneur, test their startup ideas, build a team, get their first customers, raise funding, and more. The current portfolio has an estimated $20 Billion in funds, 80% graduate survival rate (after 5 years) and 3500+ companies launched.

Forbes Business Council Is An Invitation-Only Organization For Successful Small And Mid-Sized Business Owners. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in leadership, management, customer engagement, technology & growth.

I love talking about how to build a strong and scalable marketing strategy for your startup. I also work with accelerators to conduct mentoring sessions for early-stage startups. Connect with me at sneha@step2growth.com for details.

Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I am passionate about not only defining and articulating that story, but also developing and implementing integrated marketing plans which companies can utilize to tell that story and maximize their reach.We're living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story. My passion for strategy and innovation drew me to marketing for startups. Until recently, I was the marketing lead for a Silicon Valley Based Tech Startup. In this role, I had the opportunity to strategize and create multiple integrated marketing campaigns across social, email, PPC and content. Some of my previous experiences include being on the innovation team as a Business Analyst for Wipro and Software Engineer for Cisco.If you are a startup ready to build a strong, scalable marketing foundation, please feel free to get in touch with me on sneha@step2growth.com.Specialties:- Marketing Strategy- Branding- SEM / SEO Marketing- Social Media Marketing- Integrated Marketing Campaigns- Digital Marketing- Email Marketing / Newsletters

Continuing my work with Sureline Systems after its acquisition by Persistent.

• Social Media MarketingFormulated and implemented a social media marketing strategy on twitter, to showcase thought leadership in the technology industry, which lead to 157% increase in the number of company followers.Trained 10 staff members across the company on social media, to increase employee advocacy and the number of impressions per post.• Lead Generation & ManagementTransformed previously archaic intranet into a dynamic mobile responsive website, leading to 9x times increase in leads generation.Drove leads nurturing email campaigns with an open rate of nearly 52% and a conversion rate of almost 2% creating an effective leads management process.Partnered with vendors to conduct industry leading technical webinars to generate relevant prospects.• Search Engine OptimizationPerformed company website and keyword analysis to develop a SEO strategy. Effective execution of strategy led to approximately 70% increase in page speed and notable increase in search traffic.Produced media kit to demonstrate key marketing analytics & demographics useful in future marketing campaigns like paid search and content marketing.• Brand ManagementCreated catalogs, solution briefs & technical product presentations to enhance the sales representatives’ understanding of complex product features & help sell more effectively.Experienced in the technical, conceptual & content designing of sales-driving collateral.Produced various marketing materials including banners, business card, user guides & manuals for tradeshows and other company events.• Customer Success & SupportStrategized a customer success story program, to increase the company’s visibility.Wrote articles & managed the company’s Knowledge Base portal to address common support issues encountered by the customers.

• Partnered with vendors/agencies and performed extensive secondary research to successfully produce content for the website & enable thought leadership.• Collaborated with senior managers to develop a strategy for content creation• Performed extensive secondary research to understand the future trends in the supply chain and analytics industry• Managed the marketing content repository

• Created new PoV and story line for the innovation team on futuristic products• Shaped a Knowledge Management Portal which increased the support for sales team by 30%and was awarded for the same• Wrote a white paper on “Big Data in Chemical Industry”• Was responsible for Migrating Wipro solutions across all Business Units and Practices to Cloud Platform, enabling Wipro to offer various products as a service• Hunted for new opportunities across Wipro and enable creation of PoCs for Cloud Platform• Setup a Center of Excellence at Bangalore Development Center• Organized Workshops on Cloud Platform for Wipro Employees• Published monthly newsletter for Team containing good articles and reading material• Estimated cost for migration of solution to a cloud platform

• Studied the industry trends and challenges specific to Chemical and Metal manufacturing • Prioritized the criticality of business modules based on various Financial and Supply Chain Metrics• Analyzed the Key Performance Indicators (KPIs) critical to the business and measurable by IT services• Developed frameworks to provide customized end-to-end solutions for efficient Business – IT Alignment

• Requirements gathering and Feasibility analysis of Automation Accelerator for application testing• Worked on end-to-end SDLC from analysis to testing of the MPLS module• Enhanced efficiency (up to 80%) and accuracy of module testing using Automation tool• Devised and Developed reusable components for Infrastructure Development Automation Framework• Responsible for publishing status reports as per Client’s standards