Sneha Muralidharan Email & Phone Number

Barcelona, Catalonia, Spain

• Global consumer segmentation and need state definition for vitamins and supplement consumers and shoppers across 13 countries (UK, Canada, Spain, France, Italy, Germany, Poland, Turkey, Brazil, Mexico, China, Japan.
• Horeca growth strategy for soft drinks in Belgium

Barcelona Area, Spain

• Route-to-market strategy for beverage company in Vietnam and preparation of a Playbook to conduct RTM model assessment and strategy design
• Strategy to capture market opportunities in Brazil and Mexico through shopper insights for international vitamin company
• Route-to-market strategy and implementation for FMCG company in Croatia
• Growth strategy for the Retail channel for food products in Germany

Barcelona Area, Spain

• Strategy to accelerate profitable sales growth for global pharma and consumer healthcare company in Poland
• Implementation of growth strategy for global pharma and consumer healthcare company in Poland
• Salesforce transformation project to drive growth for beverage company in Japan
• Strategy for international beer company to capture growth in home retail channels in Italy through best in-store execution capabilities

Barcelona Area, Spain

• Route-to-market strategy for Spanish olive oil company to grow in Indian market
• Sales and distribution strategy for international beverage company in Iran
• Developed combined Route-to-market strategy for merging of beverage bottlers in UAE, Oman, Bahrain and Qatar
• Supported international beverage bottler during pilot preparation phase for implementation of Route-to-market strategy in Dubai
• Developed handbook to help operationalise Route-to-market (RTM) framework across… Show more
• Developed handbook to help operationalise Route-to-market (RTM) framework across Europe for international beverage company Show less

Barcelona Area, Spain

• Helped define the KPIs for pilot project to further integrate the retail and online saleschannels
• Conducted extensive data analysis to provide country, category and store wise insights to facilitate trend analysis and monitoring of key metrics
• Identified queries/reports to be developed by IT to facilitate easy extraction of information sets to enable quick decision making by the retail team

New Delhi Area, India

• Achievements:
• Successfully managed a team of 3 to conduct a Corporate Governance and Secretarial Compliance review for one of India’s leading manufacturing firms.
• Part of core team that conducted a diagnostic review of existing governance norms and defined governance structure for Non-Profit client.
• Led a team of 3 to conduct an operational review of the Banking, HR and Payroll processes of Singapore and Hong Kong locations of a Financial Services client.
• … Show more Achievements:
• Successfully managed a team of 3 people to conduct internal audit of Secretarial, SEBI and RBI compliances for 12 entities of one of India’s leading Financial Services companies.

New Delhi Area, India

Helped drive cross selling synergies across different channels within the bank by tracking the progress of various initiatives taken by the bank to cross sell its products and services to its existing customer base.

• Marketed AIESEC’s International Traineeship Programme within local companies and organizations.
• Vice President of ‘Balanced Enterprise’ –A project on Corporate Social Responsibility. Helped spread awareness about CSR by organizing learning events and discussing the issue with the help of virtual platforms.
• Core team for planning and execution of ‘ENDEAVOUR’ - Conference for AIESEC trainees from 22 countries.
• Helped organise HIV testing drive in University of Delhi.
• … Show more
• Responsible for Branding and Fundraising for ‘EMPOWER’ – an event organised for the youth. Helped raise funds from several companies and also forged partnership with a mobile marketing platform to advertise the event.

Full Time Mba

Activities and Societies: Vice President, Marketing and Communication - ESADE MBA Consulting Club; Part of team of Editors for the 'ESADE.

Ba (Honours), Economics

Activities and Societies: Editorial Board - College Economics magazine, Core Committee - Annual Economics Festival