Led the digital marketing operations for ADCB and its subsidiaries with team of 7 and reporting to Head of Digital Transformation. Established strategic roadmap & successfully implemented all Paid, Owned and Earned Media with direct management of Performance Marketing (In-house Biddable Media Management), Social Media Community Building and Response Management, Search Engine Optimization, Web and Mobile Analytics, Email and SMS Marketing and Website Hyper-personalisation. Strong technical knowledge across:- Search Engine Marketing (Paid Search)- Paid Social- Apple Search and UAC- Google Display Network and YouTube- Search Engine Optimization- Google Marketing Platform (Google Analytics 360, Google Tag Manager, DV 360, etc.)- Adjust Mobile Measurement Platform- Display Advertising- DMP- Acoustic Marketing Platform

Middle East & Africa: (June 2013 - October 2014)Strategic planning and management of all digital activities. Drive offline integrated Digital Innovations across the various channels like search, display, youtube, mobile and paid social media.Key Responsibility:- Lead the digital marketing initiatives for my clients- Strategic Media Planning & Buying- Search engine marketing (PPC) & Paid Social- Provide creative & technology solutions (including Website & Apps) - Business DevelopmentSectors Managed:+ Banking+ FMCG+ TechnologyMumbai, India (August 2011 - May 2013)Digital Marketing Professional - Client Servicing, Strategist & Account Manager for key clients of the organization. Profile includes providing 360 degree digital solutions through SEM (PPC), Social Media, SEO, Online Media buying, Analytics for current and new business. Responsible for building strategies for product launch and reviewing performance from time to time.Sectors Managed+ BFSI+ Ecom (Travel, Commodity, Apparel's & Toys)+ NGO

Managed all the PR and advertising activities for company events by building action plan for promotional activities and awareness campaigns.