Marketing Leader for IT product avenues mapping various growth verticals.Experienced in IT Sales, Marketing, Partnership and Product development functions. Hands on experience into content building for ICP - product messaging, retargeting campaigns/Lead lifecycle, Analyst value proposition, Integrated marketing channels(long,short,infobip) and Industry agnostic thought leadership narratives.Proficient in developing Annual plans for Ads and Paid campaigns, short form content (email, Linkedin, 1:1 outreach) touchpoints viz CXOs, ABM, SEO and automation workflows. Deployment of Content chains for organic traffic and MoFu-BoFu cohort engagement - Mapping 100k USD pipeline QoQ Efficient in orchestration of Go to market attributes and Lead nurturing workflows via CDP & CRM handoffs,Website UI/UX wireframes tactically deployed industry wise and Differentiator enablement cross team.
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Senior Product Marketing ManagerWebengage Aug 2022 - Mar 2024Mumbai, Maharashtra, InLeading the Product marketing segments for analyst relations, Enterprise GTMs, Adoption features messaging & ecosystem positioning and enablement of differentiator value propositions -
Senior Field MarketingThe Scalers | We'Re Hiring! 🚀 Mar 2022 - Jul 2022Bengaluru, Karnataka, InLead Marketing Campaigns for UK & IRL, AUS & NZ and US markets -
Marketing Head Aci IndiaOracle Sep 2019 - Mar 2022Austin, Texas, UsMarketing Business Partner for Oracle India - Alliances, Channels and ISVs orgBuild Marketing strategies for Solutions Go-to-Market targets by leveraging the partner ecosystem. Supplement marketing initiatives with programs for enablement, market development and analyst outreach.• Enhanced the Go-to market rates for Cloud adoption & migration programs – SaaS workloads• Improved License and Consumption business over 30% and extended resell eligibility - VAR/VADs• Provisioned Annual SaaS ARR of $200M+• Provisioned PaaS- Cloud platform & Infrastructure pipeline of $500M+• Targeted VARs/VADs - Resell accounts to captured Opps-Wins of $150M+ -
Marketing ConsultantCampion Software Apr 2018 - Dec 2018Bengaluru, Karnataka, InOwn the annual marketing agenda & budget.Multi pillar campaigns for pipeline ROIs and GTM actions for clientele community.Addressed Ecom, D2C, B2C and B2B target audience.• Improved lifecycle ARR estimate of the install base up to $10M• Rebranded from IT solutions to business solutions introducing marketing services• Expanded service coverage across NA and MEA from epicenter South Asia -
Marketing And Sales ExecutiveDigitaminds Private Limited May 2016 - Mar 2018Ent tasked in a multi-faceted role of Sales target for service accounts and product marketing for channels expansion. Build pilot programs for inbound marketing and partner ecosystem.• Achieved product signups worth $1M YoY -
Software Engineer InternInfosys Jan 2016 - Nov 2016Bangalore, Karnataka, InSDE - Python - Java Projects - SDLC modules & Live deployment - Pro bono client
Snehashish Saha Skills
Snehashish Saha Education Details
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N M A M Institute Of Technology, NitteElectronics And Communications Engineering -
Visvesvaraya Technological UniversityElectronics And Communication Engineer -
Kendriya VidyalayaMathematics And Computer Science
Frequently Asked Questions about Snehashish Saha
What is Snehashish Saha's role at the current company?
Snehashish Saha's current role is Product Strategy | Growth & Adoption.
What schools did Snehashish Saha attend?
Snehashish Saha attended N M A M Institute Of Technology, Nitte, Visvesvaraya Technological University, Kendriya Vidyalaya.
What skills is Snehashish Saha known for?
Snehashish Saha has skills like Leadership, Marketing Management, Strategic Finance, Business Transformation, Key Account Development, Channel Sales, E Commerce Optimization, Strategic Planning For Growth, Account Management, Media Relations, Microsoft Powerpoint, Software As A Service.
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