Working as a part of the EDS (Ethos Design System) team

Collaborated with the Software Engineering leadership to craft impactful reports, on-brand communications and event collateral with a focus on accessibilityDesigned Shell’s booth for ‘Cypher – India’s Biggest AI Summit’ driving high visior traffic and engagement, resulting in significant brand visibility and interaction

Crafted a re-branding strategy for IGL’s CNG stations, which included competition benchmarking and site studies, resulting in successful client aquisitionOutlined the project roadmap for Tata Elxsi’s intranet UI redesign. Gathered insights from internal stakeholders on current design, pain points and requirements Conceptualised and designed 2 theme-based visual identities and corresponding event collateral for Tata Elxsi’s ‘Design Digital’ event

Authored a ‘Publication Design Guidelines’ document and revamped the ‘Brand Guidelines’ document to improve consistencyDesigned logos for the renowned National Education Policy (NEP 2020) and the Karnataka Implementation planDesigned and executed 100+ publications spanning diverse projects such as CBSE materials, annual reports for Government of Karnataka, National Education Policy (NEP 2020) and numerous other documentsConducted sessions on typography, colour theory and layout for 150+ master’s studentsDesigned on-brand social media admission campaigns and print collateral for internal events boosting engagement and reinforcing brand identityIllustrated the ‘Solega Food Game’ which was distributed extensively across schools in Karnataka with an aim to foster cultural awareness

Established in 2014, Tucksac offered sustainable products for the creative communityCompleted multiple theme-based illustrated wall art commissions for TOIT, Bangalore

Conceptualised and illustrated 2 cover designs for Captial Market, Finance Magazine. Crafted brand concepts for Travosh and Strawberi, a division of Kesari Tours