I’ve been a Digital and Performance Marketing Strategist for a large part of the last 15 years in both the D2C and B2B space.I’ve had the privilege of working with a cross-section of clients, from technology start-ups, non-profits, enterprises, and individuals – large and small teams. I have helped clients on both ends of the spectrum - those who basically had no digital footprint and new-age companies with a strong "digital-first" marketing approach. In these 15 years, I've helped establish, implement and drive digital marketing and brand strategy to achieve business goals – be it strategic marketing to help build brand awareness and credibility or performance marketing with a focus on lead generation and conversion. As the Head of Digital Sales, Marketing and CX at Ford Mobility India, my team and I are responsible for:- Defining and executing business-specific marketing strategies- Developing brand architecture, positioning and identity for our footprint in India- Building differentiated value proposition through effective content strategy- Driving credibility, brand equity and recall- Owning all aspects of the customer relationship experience, driving positive customer behaviour anddelivering superior CX