Roles & Responsibilities• Analyse the market and identify the unmet need or latent need to define the brand plan• Define brand proposition & guidelines and create brand assets such as logo, website, social media• Build a differentiated product portfolio and work with R&D and other vendors to create product offerings• Build a team to execute core jobs and outsource non-core jobs to freelancers• Manage P&L of the brand and achieve quarterly business milestones within the budget

As one of the core three members of the marketing team, the role was to drive growth, create 'BRAND' out of 'Private Label', build brand salience, and drive premiumization. Besides conceptualizing strategic marketing interventions, I was driving the growth of the product portfolio contributing to ~35% of revenue. As a team, we were able to 2.5x revenue in 2 years and build massive loyal brand followers on social media. By the end of the 2 years, we were category leaders in most categories.Roles & Responsibilities:• Identify and drive growth avenues for the brand by competitive landscaping, customer in-sighting, market research, and market intelligence• Drive premiumization of the brand by devising marketing communication which improves the brand saliency and identify opportunities to launch premium products with higher ASP• Identify new product opportunities by consumer in-sighting and work with internal stakeholders such as R&D, Procurement and Manufacturing to create the product offeringOnlineo Drive top-line growth through digital marketing interventions, sponsor ads, pricing and discounto Work closely with HealthKart.com team to drive customer acquisition & chart retention marketing plan based on customer journey to improve the CLV (Customer Lifetime Value) and ROI of marketing investmento Create digital content to improve user experience and conversionsOfflineo Assist sales team in achieving growth target by appropriate marketing interventions such as marketing campaigns, trade schemes, consumer promotions and In store branding to improve market shareo Plan and execute trade marketing activities to drive brand awareness (protein bars) and trials

A mix of business strategy and marketing role to drive top-line growth of the product portfolio through marketing interventions and new product launchesRoles & Responsibilities• Develop long-term marketing plans (5 Year horizon) for assigned product lines incorporating sales, advertising, research and promotional efforts required to meet growth targets [ Bathtubs, Entire Ceramic Range and In-Wal Tanks] • Develop annual marketing plans for the category to meet the annual business plan and prepare financial case for each product launches / marketing interventions for capital sign off• Pro-actively manage the product life cycle by analysing market trends and consumer behaviour with help of research to ensure that brand remains on the leading edge of technology and innovation • Identify product gaps / product innovation concepts after identifying consumer pain points or U&A through market research • Lead product development by working closely with engineering, designers, sourcing/procurement and manufacturing team• Partly responsible for the top line and bottom line (GM%) of the ceramic & category and fully responsible for the top line and bottom line of wellness category• Directly liaison with all global team as recognised central authority for the ceramics, In-wall tanks and wellness category for India and adjacent market

Worked on multiple consulting projects and thought leadership notes across growth strategy, go to market strategy, people management, and organizational culture- Formulated growth strategy for cement division of one of the largest agro-chemical company in India by identifying product extension opportunities and crafting GTM for the proposed products- Worked on an organizational culture transformation project for leading chemical and CRAMS - Co-authored Strategy Culture Alignment Report by Tata Strategy Management - Worked on multiple dip stick projects, as part of business development, to identify growth opportunities