Sirajudheen Nellur
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Sirajudheen Nellur Email & Phone Number

Head of Brand and Growth at Practo
Location: Hyderabad, Telangana, India 11 work roles 3 schools
1 work email found @practo.com LinkedIn matched
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Current company
Practo
Role
Head of Brand and Growth
Location
Hyderabad, Telangana, India
Company size
1580 employees

Who is Sirajudheen Nellur? Overview

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Quick answer

Sirajudheen Nellur is listed as Head of Brand and Growth at Practo, a company with 1580 employees, based in Hyderabad, Telangana, India. AeroLeads shows a work email signal at practo.com and a matched LinkedIn profile for Sirajudheen Nellur.

Sirajudheen Nellur previously worked as Head of Brand & Growth at Practo and Director - Marketing at Practo. Sirajudheen Nellur holds Pgdm (Mba) from Indian Institute Of Management Ahmedabad.

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Email format at Practo

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{first}.{last}@practo.com
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Profile bio

About Sirajudheen Nellur

I’m a marketer cum strategist with ~8 years of experience across diverse functional domains ranging from pure-play strategy consulting to building a cult nutrition brand in an e-commerce startup. I’m passionate about building and driving consumer businesses. I’ve got a flair for consumer insisting and creative communications. I’m known for my “out-of-the-box” thinking and ability to drive it passionately through different stakeholders. I believe in building a diverse experience and it is the diversity of my experience which has helped me in delivering stellar results. The consulting experience from Tata Strategic helped us at Kohler build a strong GTM for Floor Mount Toilet Category. The offline marketing experience from Kohler helped us at MUSCLEBLAZE in scaling and penetrating the GT channel. The brand extension experience from MUSCLEBLAZE helped my team in setting up NOURIZA.

Listed skills include Business Strategy, Team Management, Market Research, Engineering, and 42 others.

Current workplace

Sirajudheen Nellur's current company

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Practo
Practo
Head of Brand and Growth
Bengaluru, KA, IN
Website
practo.com
Employees
1580
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Company profile
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11 roles

Sirajudheen Nellur work experience

A career timeline built from the work history available for this profile.

Head Of Brand And Growth

Practo

Bengaluru, KA, IN

Head Of Brand & Growth

Current
Practo

Bangalore, Karnataka, IN

Jan 2024 - Present

Director - Marketing

Practo

Bangalore, Karnataka, IN

Apr 2022 - Jan 2024

Associate Director - Marketing

Practo

Bangalore, Karnataka, IN

Nov 2020 - Apr 2022

Entrepreneur In Residence / Brand Head

Healthkart

Gurgaon, Haryana, IN

  • Roles & Responsibilities
  • Analyse the market and identify the unmet need or latent need to define the brand plan
  • Define brand proposition & guidelines and create brand assets such as logo, website, social media
  • Build a differentiated product portfolio and work with R&D and other vendors to create product offerings
  • Build a team to execute core jobs and outsource non-core jobs to freelancers
  • Manage P&L of the brand and achieve quarterly business milestones within the budget
Aug 2019 - Nov 2020

Sr Marketing Manager For Muscleblaze

Healthkart

Gurgaon, Haryana, IN

  • As one of the core three members of the marketing team, the role was to drive growth, create 'BRAND' out of 'Private Label', build brand salience, and drive premiumization. Besides conceptualizing strategic marketing.
  • Identify and drive growth avenues for the brand by competitive landscaping, customer in-sighting, market research, and market intelligence
  • Drive premiumization of the brand by devising marketing communication which improves the brand saliency and identify opportunities to launch premium products with higher ASP
  • Identify new product opportunities by consumer in-sighting and work with internal stakeholders such as R&D, Procurement and Manufacturing to create the product offeringOnlineo Drive top-line growth through digital.
Jun 2017 - Aug 2019

Product Manager

Kohler Co.

Kohler, Wisconsin, US

  • A mix of business strategy and marketing role to drive top-line growth of the product portfolio through marketing interventions and new product launchesRoles & Responsibilities
  • Develop long-term marketing plans (5 Year horizon) for assigned product lines incorporating sales, advertising, research and promotional efforts required to meet growth targets [ Bathtubs, Entire Ceramic Range and.
  • Develop annual marketing plans for the category to meet the annual business plan and prepare financial case for each product launches / marketing interventions for capital sign off
  • Pro-actively manage the product life cycle by analysing market trends and consumer behaviour with help of research to ensure that brand remains on the leading edge of technology and innovation
  • Identify product gaps / product innovation concepts after identifying consumer pain points or U&A through market research
  • Lead product development by working closely with engineering, designers, sourcing/procurement and manufacturing team
Sep 2015 - Jun 2017

Associate Consultant

Tata Strategic Management Group

Mumbai, Maharashtra, IN

Worked on multiple consulting projects and thought leadership notes across growth strategy, go to market strategy, people management, and organizational culture- Formulated growth strategy for cement division of one of the largest agro-chemical company in India by identifying product extension opportunities and crafting GTM for the proposed products.

Aug 2014 - Aug 2015

Associate Consultant [Internship]

Pwc India

Kolkata, West Bengal, IN

Apr 2013 - Jun 2013

Graduate Engineering Trainee

Bilt

IN

Jun 2010 - Jan 2011
Team & coworkers

Colleagues at Practo

Other employees you can reach at practo.com. View company contacts for 1580 employees →

SM Syed Mubarak Zeeshan Syed Mubarak Zeeshan Colleague at Practo Mysore, Karnataka, India, India View → MS Mukesh Sid Mukesh Sid Colleague at Practo Chennai, Tamil Nadu, India, India View → TK Thinesh Kumar Thinesh Kumar Colleague at Practo Singapore, Singapore View → DV Dr Vikas Patel Dr Vikas Patel Colleague at Practo Himatnagar, Gujarat, India, India View → YP Yash Pal Yash Pal Colleague at Practo Hyderabad, Telangana, India, India View → UH Umme Hani Umme Hani Colleague at Practo Bengaluru, Karnataka, India, India View → CP Chithra Pr Chithra Pr Colleague at Practo Bengaluru, Karnataka, India, India View → PC Priya C V Priya C V Colleague at Practo Bengaluru, Karnataka, India, India View → RK Rakshith Kumar Rakshith Kumar Colleague at Practo Bengaluru, Karnataka, India, India View → FL Flenn Lola Flenn Lola Colleague at Practo Metro Manila, National Capital Region, Philippines, Philippines View →
3 education records

Sirajudheen Nellur education

Pgdm (Mba)

Indian Institute Of Management Ahmedabad

Msc In Strategy And Organisational Consultancy, Msc In Managment (Exchange)

Edhec Business School

B.Tech, Electical And Electronics Engr

National Institute Of Technology Calicut
FAQ

Frequently asked questions about Sirajudheen Nellur

Quick answers generated from the profile data available on this page.

What company does Sirajudheen Nellur work for?

Sirajudheen Nellur works for Practo.

What is Sirajudheen Nellur's role at Practo?

Sirajudheen Nellur is listed as Head of Brand and Growth at Practo.

What is Sirajudheen Nellur's email address?

AeroLeads has found 1 work email signal at @practo.com for Sirajudheen Nellur at Practo.

Where is Sirajudheen Nellur based?

Sirajudheen Nellur is based in Hyderabad, Telangana, India while working with Practo.

What companies has Sirajudheen Nellur worked for?

Sirajudheen Nellur has worked for Practo, Healthkart, Kohler Co., Tata Strategic Management Group, and Pwc India.

Who are Sirajudheen Nellur's colleagues at Practo?

Sirajudheen Nellur's colleagues at Practo include Syed Mubarak Zeeshan, Mukesh Sid, Thinesh Kumar, Dr Vikas Patel, and Yash Pal.

How can I contact Sirajudheen Nellur?

You can use AeroLeads to view verified contact signals for Sirajudheen Nellur at Practo, including work email, phone, and LinkedIn data when available.

What schools did Sirajudheen Nellur attend?

Sirajudheen Nellur holds Pgdm (Mba) from Indian Institute Of Management Ahmedabad.

What skills is Sirajudheen Nellur known for?

Sirajudheen Nellur is listed with skills including Business Strategy, Team Management, Market Research, Engineering, Marketing, Management Consulting, Business Development, and Project Management.

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