Oversaw acquisition and transfer of subscriber database from Exact Target e-mail platform to StrongViewBuilt segmentation list from customer database, using Movable Ink for dynamic content and geo-targeting to segmentsTransitioned Academy’s deployments of full database sends to segmented list with a focus on personalizationAnalyzed customer engagement identifying areas for target segmentation, A/B testing, and dynamic content Reported campaign’s metrics through Exact Target/ StrongView and Adobe/ Google analyticsCollaborated with vendors to set up digital receipts in-store Executed the HTML/ CSS and SQL for all email campaigns, and scheduled deploymentsCollaborated with teams to ensure that all e-mail campaigns, print-ads, and mobile messages are brand consistent 
Directed all creative design of e-mails and works with design teams for revisionsMet with site merchants to plan, review, and execute landing pages and the overall customer experience for emailsDirected designers in the creative design of e-mails and worked with design team for revisions

Implemented social media campaigns in support of all marketing programs, including social media outreach plans for programs, collaborations, launches, featured products, packaging upgrades, events, and initiatives—analyzing results for effectiveness.Monitored media channels on a daily basis and participated in online conversation to build brand visibility and awareness via social media channels.Developed content ideas for implementation, including photography, video production, and graphic design.Utilized Marketo to execute prospect and customer nurturing marketing campaigns with proven lead generation. Tracked leads through various channels conveying opportunities to the sales department. Documented company performance versus competitors using internal and external resources to gather relevant industry benchmarks and metrics.Managed company blog and all social media platforms by creating a content calendar and reporting on all marketing platforms, showing performance versus plan and previous years, using Microsoft Office Suites.Created data driven recommendations for company website improvements and conversion optimization through strong SEO/PPC focus by defining organic and paid search strategies and campaigns while assisting in keyword phrase analysis and optimizing Adwords campaigns and PPC campaigns.Experience using Adobe Creative Suites for developing creative and effective designs and content for posters, manuals, brochures, blog post, social media platforms, prospect and customer campaigns, company website, and monthly newsletters. Keep up-to-date with SEO, search engine, social media and internet marketing industry trends, developments, and best practices--providing recommendations and executing strategies for content development in coordination with SEO goals (general and keyword specific).

Responsible for creating and editing layout of design work including product labels, brochures, newsletters, etc.Assisted in managing marketing campaigns using social media, creative advertising, and similar mediumsWrote press releases and monitored media coverage of productsProofread, revised, and updated product manualsUsed Indesign, Illustrator, and Publisher to create new covers for revised manualsCreated manuals for new product line using Microsoft PublisherScreened and referred qualified applicants for open sales positionsResponsible for providing support to the Marketing Director, Sales Teams, and other personnelOrganized events/meetings/trade shows for domestic and international usePrepared documents and presentations in Word, High Empact Email, Excel, PowerPoint, Indesign, and PublisherHandled procurement of raw materials using best pricing practicesResponsible for creating new vendors and customers for accounts payable and receivable using ACT Responsible for entering accounts payable and receivables and mailing payments

Proofread, revised, and updated proposals and grantsCreated written material for lectures and presentationProvided administrative support to graduate students, faculty, and administratorsOrganized events, catering, and meetings for distinguished speakers and professorsGreeted, gave tours, and answered questions for distinguished speakers and visiting professorsPrepared voucher requests, expense vouchers, and other paperwork necessary for payment of departmental expensesHandled general administrative duties such as filing, faxing, and copying