Pickleball Inc includes:PPATour.com - Organizer of Professional pickleball tours in the United States and North America.Pickleball.com - The home for all things Pickleball.PickleballCentral.com - The place on the Internet to buy everything pickleball related.PickleballTV.com - Partnership with Tennis channel for 24h pickleballPickleballBrackets.com - Powering pickleball tournaments globallyPickleballTournaments.com - Helping people discover pickleball tournaments globally.TopCourt.com - Learn from the most inspiring players, coaches and icons in Pickleball.JustCourts.com - Design, build, and resurface pickleball courts for schools, facilities and community centers

• Overhauled App Store Optimization (ASO) strategies, enhancing organic search rankings for 10+ top-ranked eSIM, second line and telephony-related keywords• Directed asset optimization of App/Play store assets, from text copy to visuals, to inform and refine creative asset strategies, aiming for an increased conversion rate from views to installs.• Supervised and directly managed the execution of Apple Search Ads campaigns in collaboration with external consultants.• Create and execute the earned media marketing plan, encompassing website SEO, App Store Optimization (ASO), media and influencer outreach.• Build and manage paid digital marketing campaigns, encompassing influencer marketing, PPC campaigns with Google AdWords, Apple Search Ads.• Led implementation of Delighted NPS surveys to identify promoters. Activated strategy to solicit reviews to drive 25% increase in App Store and play store app ratings.

Served as a board advisor and strategic advisor to the CEO. Implemented CultureIndex-led hiring, a rebranding and launch of new EdgeUno.com website, providing guidance on development of a LATAM-first Cloud product.

Transitioned from J2 Global with the acquisition of Backup & Disaster Recovery companies to oversee the strategic direction and execution of all sales, marketing, and partnerships for the organization. Joined the company at the time of the carve-out of J2 Global’s B2B Backup and Recovery businesses. Joined with acquisition to lead the revenue operations.• Managing six direct reports, including the Head of Marketing, Head of Revenue Operations, General Manager of the Consumer business, and Partnership Leaders.• Over the transition period, focused on completing the Transition Services Agreement, which involves separating CRMs and building a standalone sales operation, developing a unified brand, and acquiring ElephantDrive.com (a personal cloud backup business).Notable Achievements: • Recruited and built a new Sales and marketing team, identifying key members of the team to stay on as leadership, transitioning out several roles that did not fit into the new business, and identifying strategic partnerships. All team building was done with Culture Index and the new team. Successfully hit growth goals.• Led the formation of CyberFortress’ consumer business with the acquisition of ElephantDrive and was named Chairman & CRO of ElephantDrive, reporting to the board. • Completed a complete re-branding of ElephantDrive, including a new site launch based on WordPress, where we’re seeing significant organic traffic growth.• Identified and executed several Revenue and EBITDA opportunities and improved the EBITDA of the business by more than 10%.

Promoted to new role after 15 months serving as SVP & GM of Consumer Privacy & Protection at J2 Global. Charged with leading growth for J2 Global’s $600 million Cloud Division. ► Lead and develop vision for growth-generating strategies, including strategic acquisitions and customer retention efforts.► Manage Growth team for the Cloud Division, delivering on strategy to achieve organic growth across acquisition and retention. ► Oversee cross-functional efforts including marketing, sales, development, finance and customer service.► Identify opportunities to add value to customers across our portfolio and integrate opportunities within short- and long-term strategies for growth.

Transitioned to SVP & GM role after the company’s acquisition of the Consumer VPN Business of StackPath. Led go-to-market strategy, ecommerce, telesales, customer retention and customer support for over one million clients with full P&L responsibility. ► Acquired three new companies and achieved first year revenue and EBITDA goals.► Developed company’s full management team from scratch, skillfully acquiring and developing top talent.

**Consumer business acquired by J2 Global** Co-founded company and brought M&A expertise to help acquire new companies. Served as GM for the Consumer VPN Division alongside CSO role. Managed 100+ indirect and direct staff with responsibility for one million consumer customers globally and $100 million in revenue.► Managed and participated in due diligence and acquisition, following with successful integration of six companies as part of StackPath across tenure.► Spearheaded new office in Guadalajara, successfully building team to 50+ members in leading real estate in Guadalajara ► Oversaw successful exit of Client Consumer VPN business to J2 Global.

Brought in to launch Amazon’s acquired new gTLDs to market and build long-term greenfield/incubator initiative from the ground up.► Designed and delivered on foundational strategy for the eventual launch of new gTLDs within Amazon.► Executed on short- and long-term new gTLD strategies across a variety of verticals within Amazon through collaboration with tech- and non-tech professionals.

Participated in launch of more than 20 top-level domains as part of the Senior Management team at Rightside. Managed change during corporate split of Rightside Group ($NAME) from Demand Media ($DMD) in 2014.► Led Rightside’s Universal Acceptance initiative focused on promoting Universal Acceptance of the new gTLDs.► Collaborated with Google to patch a Gmail bug that disallowed sending to new gTLDs longer than five characters and worked with LinkedIn through a six-month cycle to repair bugs with new gTLD parsing.► Developed an award-winning platform, “Registrar in a box,” which accelerated adoption of new gTLDs worldwide and allowed channel partners to integrate purchase of new gTLDs by end-users.► Oversaw Rightside’s successful participation in a nine-month highly competitive RFP to represent the exclusive retail presence of a major new gTLD launching in 2015.

Held multiple concurrent roles for UK2, an ICANN registrar with 1M+ domains on platform from 2007 – 2013. Served as VP for New Product Development as well as Managing Director and Creator of VPS.net and 100TB.com.► As VP for New Product Development, directed group innovation development as well as participated in management buy-out and company’s exit to Lloyds TSB Capital.► Expanded company globally and built a new office including a team of 50+ staff in Lviv, Ukraine► Led partnership development for 100TB.com; partnered with SoftLayer to reach 4K concurrent resold servers and transition the brand to 100TB bandwidth from 10TB.

Hired as early member of cPanel's launch team in Houston, assisting with buildout of business and technical operations. Efforts contributed to organization’s growth to 150+ staff.