Shashank Nigam ✈ work email
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Shashank Nigam ✈ personal email
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Shashank Nigam ✈ phone numbers
I’m on a mission to preserve the magic of flying. Airlines must get sustainability right - both from an effort and communication standpoint - to have the social licence to operate two decades from now. In the past 15 years, I have been on a mission to help airlines build trust in travel. In 2008, to build trust, airlines had to deliver customer service via Twitter, drive revenues on Facebook, and handle crises via social media. SimpliFlying became a global leader in social media strategy for aviation, working with over 100 brands in the first decade. Then in 2019, to build trust, airlines had to highlight their health and safety efforts. From being the first to release a 58-touchpoint map called the "Rise of Sanitised Travel" to launching APEX Health Safety powered by SimpliFlying ratings, I've led from the front. Our Fit2Fly product allowed airlines to own the customer journey by offering COVID-testing and wellness services within the booking path. In the future, airlines will need to get sustainability right to build trust. That's my focus now.Having worked directly with over 100 airlines, airports and OEMs (like Boeing, Airbus, and P&W), I've built an eye for helping leaders stay ahead of the competition. My book, SOAR, charts the journey of some of the best airline brands in the world on delighting customers and inspiring employees. Now a global bestseller, four editions of SOAR have been printed in the past 5 years, included one in Arabic.My passionate and honest perspectives on aviation strategy have found their way to over 100 leading media outlets, including the Harvard Business Review, BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. I write a dedicated monthly column in Flight's Airline Business, challenging the typical assumptions about aviation. Moreover, I have focused on SimpliFlying's culture through a 100% remote workplace, a compulsory leave every 8 weeks, side-gigs for all and multiple team retreats each year. I studied Information Systems Management and Business Management at Singapore Management University and spent a semester on exchange at Carnegie Mellon University. Born in India, and raised in Singapore, I have lived in Boston, Uganda, Canada and the UK. I now live with my wife and two young daughters in Cambridge, MA.Follow me on Linkedin or get my book at www.simplisoar.com or www.sustainabilityintheair.com
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Founder And CeoSimpliflyingLondon, Gb
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Founder & CeoSimpliflying Mar 2008 - PresentSingapore, SgSimpliFlying has become the world’s leading aviation strategy firm in the past 15 years, yet we behave like an agile startup. Our team is 100% remote-based in Singapore, Spain, UK, Serbia, Lebanon, India and Canada – meaning we can provide airlines with a global and a 24/7 presence. Since 2008, we have not only worked with an enviable list of aviation brands but also built a unique work culture that appeals to the disruptors in the industry. We've been pushing the boundaries on social media, health & safety, and sustainability.Our team is young, energetic and brimming with ideas on how to make airlines remarkable. These are ideas based on over ten years of working with over 100 aviation firms and analyzing hundreds of aviation marketing campaigns monthly. With our work culture experiments, we have created a culture that’s the talk of the industry – from our forced leave policy to #DeepFridays.
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AuthorSimpliflying Nov 2023 - PresentSingapore, SgMy latest book is out! Sustainability In The Air is Live on Amazon on Nov 1, 2023. Amidst growing environmental concerns and the urgent need for climate action, the aviation industry faces a pivotal moment. However, there's hope on the horizon. In our new book, "Sustainability in the Air," Dirk Singer and I delve into the industry's challenges while offering a beacon of hope through a comprehensive roadmap for sustainable aviation. Get it today on Amazon! https://www.amazon.com/Sustainability-Air-Innovators-Transforming-Aviation/dp/195695581X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1698364681&sr=8-1
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Non Executive Board MemberCirculairity Jun 2023 - PresentLondon, GbAs NED, my role is bringing CirculAIRity to market from a product, brand and marketing strategy perspective. We have a unique and significant opportunity to lead the Sustainable Aviation Fuels sector with our synthetic, scalable solution. After all, there will be 40,000 airplanes in the air in 2050, which will require SAF to fly carbon neutral. -
Member Of The Board Of AdvisorsCarbonclick Oct 2022 - PresentAuckland Central, Auckland, NzOn the Board of Advisors for CarbonClick, the most transparent and accountable to offset your carbon footprint.At CarbonClick, we connect good people (and good businesses) with good carbon offset projects. Ones that restore our planet, biodiversity, and have good social impact. It's climate action, made simple. All our offsets are certified, and our platform is the only one in the world that actually provides full transparency & "Track and trace" to the source of the offset - so you know your dollar has reached the desired point. -
Investor & Member Of The Board Of AdvisorsTravacoin Mar 2019 - Jun 2023Travacoin is an IATA award-winning start-up which has built a blockchain based payment platform which allows airlines refund and compensate passengers when there is a flight delay, using a blockchain based token rather than cash. Passengers will be informed of delays and paid swiftly with this token, or “Travacoin”. They will be facilitated to purchase new flights with the issuing airline or others in the network, as well as a range of other purchases including accommodation, car rental, duty-free and other retail opportunities, as the network expands. Passengers will also be facilitated to donate some or all of their windfall to charities and convert a portion of it to cash in their local currency. www.travacoin.com -
FounderFit2Fly Jan 2021 - Mar 2022Started as a product in Jan 2021, raised financing in May 2021, hired a CEO in July 2021, and sold to a health-tech company in Mar 2022. 14 months from inception to spin-off to sale. http://fit2fly.travel/At the pandemic's peak, the SimpliFlying team realised that airlines were losing customers by sending them to multiple third-party sites to book COVID-19 tests. A convoluted process that resulted in lower bookings in an already-bad travel climate. Hence, we launched a Booking Platform for COVID-19 testing directly embedded into the airline booking path, calling it Fit2Fly. Working with a third party to provide the booking engine, we joined hands with a major lab chain in Mexico to go-Live with Volaris, the largest airline in the country, within 4 weeks of the PoC. Sales volumes started doubling month on month. Based on this initial success, we pitched the product to potential investors, received funding and spun off Fit2Fly as a separate company incorporated in Singapore. We hired a CEO in Australia and set up a technology team in India, Australia and the UK. Our sales exceeded $300K in the first year, and we managed to get almost 3000 testing sites on sites in multiple countries. Our big win was when we went Live for over 200,000 travel agents on Amadeus, allowing them to book COVID tests on behalf of travellers. Ultimately, with the testing rules being dismantled, we sold the company to a large health-tech firm that could offer much more than only COVID-19 tests to travellers via the platform. -
Board MemberGobumpfree Oct 2018 - Dec 2019Halifax, Ns, CaGoBumpFree is a fast growing OTA focusing on the airline employee (ID) travelers. Its key value proposition is free cancellation for hotels. I'm advising specifically on their marketing and growth strategy. -
Advisory Board MemberWhitetail Airlines Jun 2017 - Jun 2019Whitetail is introducing the world's first-ever virtual airline. Applying a novel “asset-light” business model where we virtually use other operative carriers and do not own any aircraft, avoiding acquisition and maintenance costs. We operate as a discounted virtual carrier (like a MVNO in telecoms) selling other airlines’ huge excess capacity ($180B market). I'm advising the startup on marketing strategy. http://whitetail.co -
Instructor - Commercial StrategyInternational Air Transport Association (Iata) Mar 2010 - Dec 2015Geneva, Le Grand-Saconnex, ChConducting training programs on airline marketing, branding and alliances for courses run by IATA -
Acting Head Of Digital And Social MediaAl Maha Airways Aug 2014 - Feb 2015As part of the startup team at Al Maha Airways, Shashank was charged with setting up the digital, social media and mobile strategy from scratch. He took his experience of working with over 60 airlines and airports globally on social media strategy in the last five years, and applied it in the context of the new LCC to be based out of Saudi Arabia - one of the most active social media markets in the world. The work was just as much about pioneering ways of engaging passengers never done before in the airline industry, as about getting buy-in across the larger organisation. Key achievements:* Built the social media as one of the three core pillars of the airline's commercial strategy* Played a critical role in developing the in-flight connectivity strategy, including working with the vendor on product definition, developing multiple passenger scenarios, preparing business case for free wi-fi* Led the development of a real-time customer service strategy, supported by a 24/7 call center, where agents would be trained in social media* Helped develop statement of work for call center vendor, based on multiple customer service scenarios* Worked closely with the Ops and Safety team to build in the impact of social media in disruptions and crises, and worked with them to update manuals and procedures* Developed, with Ops, the role of the "Airport Liason Officer", who'd have an iPad and a 360 view of all passengers on each flight* Guided the brand agency on the airline's brand mascot, including developing the personality and social behaviors of the mascot* Developed a marketing strategy led by digital video - perfect for a market where locals watch 7 YouTube videos a day* Developed the blueprint for the mobile app strategy for the airline* Delivered three workshops for the airline on social media, including an advanced targeting and ROI workshop for the Commercial team* Helped shortlist and finalise vendors for social media monitoring and customer service -
Global Lead - Brand StrategyAirline Capital Associates, Inc Feb 2009 - Jul 2011Spearheading the Brand Strategy Practice at ACA Associates, New York, working with CEOs of leading airlines around the world to help define the brand promise and ensure consistent delivery. Remember, an airline brand is not what it says it does, but what it actually does.About ACA associatesSince 1989, ACA Associates has specialized in the commercial aviation industry, which includes manufacturers, airlines, airports, after-market support companies, and ground service companies. The firm has fostered a successful strategy of combining the expertise and talent of experienced aviation industry executives from a wide variety of disciplines with those of financial executives who have an extensive background in corporate finance.This enables ACA to deliver value-added strategic, financial, and operational analysis and advice to its clients based on an understanding of the wide range of implications that a client's decisions can have on its overall business.
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ColumnistInterbrand'S Brandchannel.Com Jan 2008 - Jul 2009New York, UsSpecialist in writing columns at the intersection of aviation and branding at "the world's only online exchange about branding, by Interbrand."http://www.brandchannel.com/search_result.asp?text_search=Shashank+Nigam -
Strategic Development AnalystEndeca Jul 2007 - Oct 2008Cambridge, Ma, Us**Quarterbacked the roll-out of an internal marketing information system for the global sales team, working closely with Marketing Managers for content and Special Ops team for the application development.**Led the execution for a workshop with Dr Michael Porter for VP and Director level attendees *Increased total attendance by over 5X in two weeks, with complete hands-on execution *Coordinated innovatively with all of the US sales team in driving attendance and follow-ups *Proclaimed by Endeca’s Chairman of the Board as “the finest moment of glory for Endeca”**Spearheaded the development of the Sales Readiness solution go-to-market strategy * Determined the right value proposition, markets and target roles for the solution * Designed all solution collateral, including datasheets, scripts, emails and presentations * Conducted webinars for partners and customers * Trained the inside-sales team on all materials, sat with them on calls -
Co-FounderStix Media Pte Ltd (Www.Stixhere.Com) Jun 2006 - Jan 2008Today, few companies give a special thought to how you can convey your message to consumers strikingly, economically and with exceptionally quick returns.At Stix Media, we design innovative media that revolutionizes targeted marketing by multiplying sales within a week.We use something as innocuous as hand stamps and convert them into media with immense marketing potential. To find out how Stix Media can add value to you, please choose one of the following options:www.stixhere.com
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UndergraduateSmu / Smu Ventures Aug 2003 - Apr 2007As the President of SMU Ventures, the leading entrepreneurship society at Singapore Management University, I launched initiatives that led to set up of six student businesses, and trebled club membership.
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Marketing ExecutiveEsys Technologies Apr 2006 - Aug 2006Singapore, Sg, Sg• Spearheaded the effort of rolling out a global B2C system, starting with Singapore• Fully customised an off-the-shelf system for the company’s products and services• Designed and implemented business processes to facilitate end-to-end transactions, including credit card operations, logistics, billing and payment• Coordinated with global teams on product delivery and inventory management• Set up guidelines for execution in the USA and India• Trained teams for implementing the solution in India and complete maintenance of system• Prepared a detailed marketing plan to be implemented over six months -
Project Manager – MarketingFact Software International Apr 2005 - Aug 2005De• In-charge of setting up the marketing department from scratch• Designed a six-pronged approach for marketing the realtime accounting software: customer care, strategic partnerships – HP and CPAs, competitor strategy, education and public relations.• Recruited twenty interns for the six focus areas within two weeks• Led the participation in PC Show 2005, generating sales leads of over S$0.6 million in 3 days• Led the execution first for the Singapore office (Corp HQ), followed by the Kuala Lumpur Office• Championed the marketing processes with the country heads for India, The Philippines, Nepal and Malaysia, and devised ways of implementation in these countries.• Effected increase in revenues of 200% and a return on investment of 500% by the 4th month• Recruited ten full time staff to take over all positions in Aug 2005 -
Innovation StrategistThe Idea Factory Sep 2004 - Jan 2005Us• Designed strategy/future scenarios as an innovation consultant• Conducted strategy workshops for National JC, Ministry of Education Cluster Principals• Held Insight (Out-of-the-box brainstorming) sessions for Principals and HODs. -
Technology InternAccenture May 2004 - Jul 2004Dublin 2, Ie• Created macros for automating tasks and generating business intelligence modules• Handled SQRs and took charge of de-bugging of malfunctioning modules• Handled Change Requests and provided support for User Acceptance Testing• Hands-on experience in PeopleSoft 8.0
Shashank Nigam ✈ Skills
Shashank Nigam ✈ Education Details
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Singapore Management UniversityInformation Systems Management And Business Management -
Carnegie Mellon UniversityInformation Systems
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National Junior CollegeA Levels
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Ravindra Public School
Frequently Asked Questions about Shashank Nigam ✈
What company does Shashank Nigam ✈ work for?
Shashank Nigam ✈ works for Simpliflying
What is Shashank Nigam ✈'s role at the current company?
Shashank Nigam ✈'s current role is Founder and CEO.
What is Shashank Nigam ✈'s email address?
Shashank Nigam ✈'s email address is sh****@****ail.com
What is Shashank Nigam ✈'s direct phone number?
Shashank Nigam ✈'s direct phone number is +161385*****
What schools did Shashank Nigam ✈ attend?
Shashank Nigam ✈ attended Singapore Management University, Carnegie Mellon University, National Junior College, Ravindra Public School.
What skills is Shashank Nigam ✈ known for?
Shashank Nigam ✈ has skills like Strategy, Social Media, Airlines, Marketing, Strategic Partnerships, Competitive Analysis, Business Strategy, Aviation, Entrepreneurship, Management, Social Media Marketing, Brand Management.
Who are Shashank Nigam ✈'s colleagues?
Shashank Nigam ✈'s colleagues are Maria Belaya, Christy Sarkis, Shubhodeep Pal, Magali Garcia, Pavel Bogomolov.
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