-Market research - Consumer, Competitive landscape, Trends,Technology and Industry Analysis-Defining Target Segment, persona development and identifying Minimum Viable Segment for MVP-Crafting Value Proposition & Positioning-Creating Marketing and Sales decks- Product Vision & Roadmap development-Defining the MVP-Defining Success criteria and KPI-Authoring user stories & backlog prioritization

Led innovation initiatives with a predominant focus on devising strategies to drive digital adoption for personal and business banking within a relationship centric culture.- Founding member of Innovation unit- devising framework, deliverable, metrics, placement of department and pillars of Innovation-Conducted Market Research on customer's digital and financial mindsets, device usage preferences & pattern, constantly communicated client intent, market gaps, competitive analysis to find areas of opportunity- Identify and prioritizing ideas for product pipeline and innovation funnel. - Cross functional team collaboration with Product, design, and technical teams to integrate ideas into project plans for each Product Increment (PI) and help with prioritization and road maps-Proof of Concept explorations- Present and pitch ideas for stakeholder buy in - Build Innovation tool kits to address data silos and comprehensive analysis -Brainstorming sessions, Innovation workshops and newsletters-- Conceptualized ideas, surveyed and identified behavioral pattern of target audience-A/B testing-Mobilizing idea through rapid prototyping for MVP- Part of Change Champion Network within the organization, and a culture ambassador

Website Strategy OptimizationsCollaborated with the marketing team to develop marketing strategies aimed at website revamping, specifically targeting small business owners. The objective was to raise awareness about our new application in the pipeline and utilize the website as a primary medium for conversion.Spearheaded a website revamp to boost product visibility for small business owners transitioning focus to a new offering. Achieved a 22% reduction in call volume through improved usability and revenue-driven product placement.- Implemented changes to highlight revenue generation products to maximize conversion potential. -Conducted usability testing and tree test to refine menu and navigation clarity, aligning with Jakob Nielsen’s Heuristic principles.- Speed optimization to enhance speed from 64 to 95 %

-Business Process Improvement and optimization-Business Process Designing -Process Mining feasibility study and POC support-Business and Operational KPIs-Analysis based on gap , root cause and trend for dashboard and business intelligence Tools: Process Discovery & Management - AS IS modelling - BIC cloudProcess Mining & Improvement - Celonis , Aprmore (Disco , Process gold, Minit) Process Visualization & Analytics - Excel ,Kibana , Remedy Tools : Tool Evaluation & Analysis(Market Research , Basis for comparison, Weighted scoring , Risk Benefit analysis )

-Quality Process Improvement : -SPOC for quality requirement for client portfolio-Quality representative, global guild_Quality requirement understanding, scope definition-Defect Leakage minimization_Efficiency management -Modularization of test process-Standardization of templates -Continuous improvement culture -Team Lead :usability testing-SPOC for end to end test life cycle for dedicated client Tools:POS terminal , Soap UI , Tranzware,IRIS fraud detection

Roles :Ranging from Test Engineer to lead , process innovationsIndustry specialization :Banking& payment - Retail Assets -Cards Banking exposure :Conventional & IslamicTesting :Manual ,usability testing in both QA , UAT environmentsDevices :Internet and Mobile banking testsClient exposure :Banks in India,Middle-East(Dubai , Bahrain, Muscat), Europe , LibyaApplication-Cards :VisionPlus, ECS+ ,Prime, Raknet,Eclipse ,Business process management (omnidocs),limited exposure to finacle and FlexcubeApplication-Payment :Tranzware(Compass Plus) , FIMI , SoapUI, PuttyDefect Management :Quality Center , JIRA , ET- Trained clients on product post delivery-Trained new joiners of team with module and application