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Y Combinator / HBS / Yale / Forbes 30 Under 30 in Media (2020) / Flatiron School grad building The Juggernaut, the trusted brand and community for South Asians globally and the South Asia-curious. Access our original reported stories and community at thejuggernaut.com for <$1.50/week at try.thejuggernaut.com. Our first product was a free email newsletter (thejuggernaut.com/newsletter). I've worked at McKinsey New York, in media venture capital/private equity, and in launch strategy for Reese Witherspoon's Hello Sunshine. I've advised BuzzFeed, Quartz, and Scroll.in. I lived in India for a year, during which I worked in Bollywood film production (Phantom Films, which produced Netflix's Sacred Games), product/marketing for a video streaming service, and venture capital. While at Yale, I started the first student-run South Asian Film Festival and helped invite Shah Rukh Khan to campus.I can speak Hindi, Bengali, and Mandarin.Do write me a note if we haven’t met/chatted before if you want me to accept your LinkedIn request.
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Founder And CeoThe JuggernautNew York, Ny, Us -
Founder & CeoThe Juggernaut Feb 2019 - PresentNew York, Ny, UsBuilding the content and community platform for global South Asians; sign up at www.thejuggernaut.com. -
Senior AssociateMckinsey & Company Oct 2017 - Oct 2018UsHelping consumer/media/tech companies grow -
Summer Associate At Otter MediaThe Chernin Group Jun 2016 - Sep 2016Playa Vista, California, UsOtter Media is a $500m JV between AT&T and The Chernin Group that acquires, invests in, and launches OTT video services. • Business plan & content monetization: Designed business plan and projected financials for Hello Sunshine, Reese Witherspoon-led digital platform for millennial women – including team org structure, content strategy, monetization across platforms (mobile video, film, TV, podcasts)• Internal development: Built Otter Web site; helped build quarterly investor presentation• Transforming culture: Developed programming and branding for inaugural women’s conference, held 9/9/16, for 175+ employees across portfolio companies; flew back to LA to manage day-of logistics -
Investment Team Summer AssociateLightbox May 2015 - Jul 2015Worked with venture capital firm founders on their biggest priorities. Mentored interns.• Digital media thesis: Developed Lightbox perspective on content monetization; assessed three media startups• User engagement: Developed strategy to increase portfolio company’s user engagement 5x within year• Deal evaluation: Applied Christensen’s disruption theory to update deal flow assessment -
PrincipalIndependent Media Consulting Sep 2014 - May 2015Advised media clients and executed across creative, operational, and investing projects. Select engagements:Digital news sites: BuzzFeed New York / Scroll.in• Emerging market launch strategy: Assessed market opportunity of select country for BuzzFeed launch• Sizing India’s digital ad spending: Wrote Scroll’s first white paper on digital advertising growth in IndiaVideo streaming: SpuulOversaw user and ad revenue growth on native platform for Indian content streaming service across desktop and mobile• Ad sales: Increased ad revenues 6x, inventory 2.5x, eCPM 2x MOM by negotiating with ad networks• UX: Conducted interviews, analyzed user data to inform $200k marketing plan, content strategy, Spuul 2.0• User growth: Grew paid subscribers 4% via holiday offer; added 1,000+ users via Flipkart partnershipFilm studios: Phantom Films / Sikhya Entertainment • Development: Annotated 20+ scripts, selected 8 for Phantom-Blumhouse Productions 10-horror-film deal• Exhibitor strategy: Assessed non-traditional exhibitor partnerships for Sikhya, known for The Lunchbox
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Business AnalystMckinsey & Company Aug 2012 - Sep 2014UsWorkstream lead on 13 projects across seven industries• Marketing transformation: Cable company – Increasing high speed internet connects by 10%: Designed six initiatives, piloted three to boost customer acquisition in door-to-door, retail channels based on subscriber analysis Impact: Pilot led to 2x conversion at every stage compared to BAU; designed new sales channel with 2-3x ROI • Climate change valuation: City government – Assessing climate risk; conducting resilience cost/benefit analysis: Partnered with reinsurer to simulate hurricane impact on assets/GDP by quantifying value by zip codeImpact: Informed $10b infrastructure plan; measures could reduce losses in 2050s by up to 25% ($2.2b per year)• Firm development & innovation: One of 28 international teams and only NY analyst to present new idea at competitive McKinsey Practice Olympics finals in Athens, Greece; developed new McKinsey framework and perspective on climate change / resilience adaptation• Community development: Business Analyst class Social Committee Chair; launched McKinsey New York Improv Group, Manicube services.
Snigdha Sur Skills
Snigdha Sur Education Details
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Harvard Business SchoolMaster Of Business Administration - Mba -
Yale UniversityEconomics & South Asian Studies -
Stuyvesant High SchoolValedictorian -
Flatiron SchoolImmersive -
Y CombinatorWinter 2019
Frequently Asked Questions about Snigdha Sur
What company does Snigdha Sur work for?
Snigdha Sur works for The Juggernaut
What is Snigdha Sur's role at the current company?
Snigdha Sur's current role is Founder and CEO.
What is Snigdha Sur's email address?
Snigdha Sur's email address is sn****@****ale.edu
What is Snigdha Sur's direct phone number?
Snigdha Sur's direct phone number is +191737*****
What schools did Snigdha Sur attend?
Snigdha Sur attended Harvard Business School, Yale University, Stuyvesant High School, Flatiron School, Y Combinator.
What are some of Snigdha Sur's interests?
Snigdha Sur has interest in Arts And Culture.
What skills is Snigdha Sur known for?
Snigdha Sur has skills like Research, Economics, Data Analysis, Management, International Relations, Qualitative Research, Entrepreneurship, Stata, Competitive Analysis, Public Speaking, Strategy, Language Skills.
Who are Snigdha Sur's colleagues?
Snigdha Sur's colleagues are Neha Marina, Teddy Ryley, Jagdish Patel, Hassaan Bin Sabir, Kiran Sampath, Abubakar Usman.
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