Shashank Goyal Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Gurugram, Haryana, India

Customer Acquisition & Engagement● Streamlined communication processes, that led to a ~35% increment in click-through rates and attracted additional 1.4 million platform re-visitors each month through optimized email, push notifications, and WhatsApp strategies● Designed and launched Score Predictor, a credit score simulator tool based on five different credit actions, increasing average session duration by 22% ● Identified and mitigated customer acquisition drop-offs… Show more Customer Acquisition & Engagement● Streamlined communication processes, that led to a ~35% increment in click-through rates and attracted additional 1.4 million platform re-visitors each month through optimized email, push notifications, and WhatsApp strategies● Designed and launched Score Predictor, a credit score simulator tool based on five different credit actions, increasing average session duration by 22% ● Identified and mitigated customer acquisition drop-offs, optimizing the acquisition funnel by 10% to boost monthly revenue by ~INR 1 crore● Optimized the free CIBIL credit report provisioning process, boosting success rates by 20% and achieving a monthly distribution of 1 Lakh more reports______________________________________________________________________________________________________________Platform Cross-Sell● Rolled out a customer segment based cross-sell logic for Personal Loans, Credit Cards, Balance Transfer & Home Loans yielding a revenue growth of 23%● Conducted AB and multivariate tests on integrated acquisition for Free Credit Score product with that of Account Aggregator product using VWO & GA______________________________________________________________________________________________________________New Product Strategies● Launched an On-Demand Refresh feature, driving ~8 Lakh additional credit score refreshes among a 5 million monthly active user base● Built the Company Credit Report (CCR) & GST Report product for commercial entities in partnership with CIBIL, and scaled to ~35 reports/day in a span of 3 months● Formulated and Introduced an interactive chat assistant that facilitated dispute submissions to credit bureaus, effectively handling 50,000 consumer queries monthly Show less

Bengaluru, Karnataka, India

● Assisted the Offline Acquisition team in bringing down D-CAC (A-CAC) by 70% (20%), through incremental loan disbursals across business regions● Analysed the performance of DOs, ASMs and RMs (ACPD & AAPD as metrics), built a ranking framework that simplified stakeholder management● Developed customer personas and segments by using repayment behaviour as a guiderail to market whereby ensuring and enhancing profitability● Assessed gaps at different funnel levels, identified… Show more ● Assisted the Offline Acquisition team in bringing down D-CAC (A-CAC) by 70% (20%), through incremental loan disbursals across business regions● Analysed the performance of DOs, ASMs and RMs (ACPD & AAPD as metrics), built a ranking framework that simplified stakeholder management● Developed customer personas and segments by using repayment behaviour as a guiderail to market whereby ensuring and enhancing profitability● Assessed gaps at different funnel levels, identified corrections to drop rate and rejection analysis (low Disbursal/Approval ratio) through credit policy● Streamlined the ICP through extensive industry research across geographies, demographics, lifestyles, transaction behaviours et al. for the CC/CL product● Conceptualised a digital Motor Insurance on EMI product and prepared GTM strategy validating for the credit-risk involved and risk-return trade-off Show less

● Participated (with 225 fellows) in NextLeap’s flagship Product Management Fellowship to develop an understanding of the fine details of the discipline● Learnt and worked hands on: user research, systems design, story-telling, UI/UX, prototyping, A/B Testing, wire framing, mind maps, empathy maps et al.● Solved weekly problem statements on actual products that include Netflix, Instamart, Reels etc. for integration b/w product and business objectives

● Conducted research on the market share of competitors in the cloud-tech space, and evolved a strategy for maximising the sale of the Microsoft Azure services● Worked on the client pitch with a team of consultants, encompassing the minute details of how the partnership will enhance growth prospects for them

Jaipur Area, India

Kharagpur Area, India

Working under the Dean of Alumni Affairs and International Relations ,Team Students' Alumni Cell strives to establish and nurture the interaction between the Institute and the alumni. It has served as a platform facilitating communication between the current students of IIT Kharagpur and their predecessors. The team works on facets like Networking, Publications and Events with an objective to keep the alumni connected to their Alma Mater and updated about the latest happenings in the… Show more Working under the Dean of Alumni Affairs and International Relations ,Team Students' Alumni Cell strives to establish and nurture the interaction between the Institute and the alumni. It has served as a platform facilitating communication between the current students of IIT Kharagpur and their predecessors. The team works on facets like Networking, Publications and Events with an objective to keep the alumni connected to their Alma Mater and updated about the latest happenings in the Institute.We organize events like the Annual Alumni Meet (Reunion), Regional Student-Alumni Meet, Guest Lectures and carry on programmes like the Student Alumni Mentorship to meet our objective. Show less

Kharagpur Area, India

Working under the Head of the Department of Computer Science Engineering, I've been a part of both, the Design Team and the Tech. Team of Space Technology Students' Society. Sub Head for Graphic Designing for National Students' Space Challenge 2017. Particularly, for developing posters and banners for publicizing the events organized both inside and outside the campus.

Kharagpur

Int. M.Sc. Economics, Economics

Activities and Societies: Students' Alumni Cell Entrepreneurship Cell

Higher Secondary, Mathematics, 90.6

Secondary Education, 10 Cgpa

Activities and Societies: Inter School Cricket team member.