Svetlana Krainova Email & Phone Number

Russia

St Petersburg City, Russia

• Driving sales in different market segments, market analysis, identifying new opportunities for sales and developing partnership; planning, launch and analysis of GTM activities, search for key market players and.
• 7 biggest deals closed,
• 200+ enterprise new leads as a result of marketing campaign,
• long-term partnership established with 25 key players.

St Petersburg City, Russia

• Managing pilot projects and strategic B2B sales: identifying new opportunities and GTM activities; involving new strategic customers and partners, developing partnership and key account management, negotiation on terms.
• number of leads tripled due to pilot projects launch,
• 10 new partner contracts agreed and signed,
• provider presence ensured in 10 key partner locations,
• sales team restarted (KPIs and sales plans, compensation packages).

Yaroslavl’, Russia

• Creating sales funnel on potential projects: leads operation management control; developing partnership with dealers and suppliers; foreign economic activities analysis, negotiations with key clients to identify market.
• 3000 industry projects funnel generated,
• 15 regional dealers and service centers involved in project sales

Moscow City, Russia

• Developing and implementing direct and partner sales strategy: new sales tools and motivation plans; CRM, partner audit, business planning; optimization of terms and pricing model; creating and analyzing sales driving.
• webinars launched with SMEs and influencers participation, as a result enterprise segment opened and retention increased by 10%
• flexible pricing models and active sales approach implemented, as a result the conversion increased to 20%
• 25 mln rub pilot project win for federal customer
• 10% sales growth achieved through implementation of flexible pricing modelpipeline management and project sales quality improved due to CRM and leads operation process optimization
• partner program with motivation plans, tools for increasing expertise and profitability from Value-added services has been developed

Moscow City, Russia

• Developing distributor's partner network and driving sales: launching the project, initiating and conducting marketing activities, involving partners and service companies, providing sales and marketing support for.
• 50 regional partners and service centers involved
• proactive work on projects implemented at the stage of budgeting
• new contract signed and interaction between cross-functional units built to launch the project

Moscow City, Russia

• Developing partner network and driving sales: identifying business opportunities to increase the share of project sales, building communications with potential partners and customers, implementing marketing, product.
• sales increased by 125%, 188% (confirmed by certificates)
• number of certified Premier partners doubled
• new 30 SMB partners involved into certification
• launch of partner-led model of account management with integrators that increased sales funnel and number of projects twice
• sales development tools adapted to the Russian market

Specialist, Design

Product Manager, Product Management

Education record

English Language