Sunny Chang Email & Phone Number

New York, NY, US

Austin, Texas, US

Austin, Texas, US

Lead menswear designer for multiple house brands and product categories ranging from modern classics to activewear to technical outerwear. Build and present seasonal designs and mood boards that push Huckberry's voice through House Brands. Research trends and present product ideas, and ensure seasonal product lines follow color story and standards..

Responsible for driving the design process to include conceptional direction, trend, fabrications, styling, technical renderings/spec sheets while adhering to the design/development calendar. Designs and develops styles for specific classifications from initial concepts through pre-production to achieve accuracy delivery while establishing superior fits.

New York, NY, US

• Marketing director for Acustom, a revolutionary menswear brand using a 3D scanner and proprietary "Digital Bespoke" technology to design and create custom clothing.
• Led and managed launch of company’s first retail location on 330 West Broadway
• Lead PR team to build media relationships, create events, and generate earned media
• Develop and execute strategies to increase in-store traffic and customer acquisition
• Create and maintain master brand calendar for social media, website, email newsletters, public relations, events, product launches, promotions, and campaigns

• treasure&bond brings a new concept to the retail environment. It is a Nordstrom-owned SoHo boutique that donates 100% of its after-expense profits to non-profits that serve the children of New York City. The store.
• Develop and execute digital marketing strategies to drive brand awareness and in-store traffic
• Create, maintain, and communicate master content calendar for social media, email newsletters, blog, website, public relations, and in-store events
• Foster relationships and partnerships with store vendors, media, influencers, and local organizations to build store community organically
• Manage the launch and presence of treasure&bond's ecommerce store
• Assist with in-store public relations activities

• The Chef Sleeve is an easy to use kitchen accessory designed for the iPad. The Chef Sleeve protects an iPad from grease, splashes and spills. It is 100% recyclable, safe around food, and FDA approved.
• Develop strategies that drive audiences down the community engagement funnel, from consumer to active community member
• Gather and synthesize internal, competitive and industry insights
• Drive social media activities to increase organic community growth and brand advocacy
• Develop partnerships with appropriate businesses, organizations and social media influencers that help build community.

• WANTS VS NEEDS is a collection of DJs, producers, promoters, and visual artists that host monthly dance events in Minneapolis.
• Develop and execute creative online and offline marketing strategies and tactics to increase brand awareness and event attendance
• Produce creative content for blog and social media platforms to drive community engagement
• Photograph events and distribute images via Wants Vs. Needs social media channels

• The Advertising Federation of Minnesota (Ad Fed) is a non-profit, professional trade association serving the local advertising community including agencies, advertisers, suppliers and students.
• Blogged for Ad Fed on relevant topics within advertising and marketing industry
• Developed and executed social media strategies to increase brand awareness and event attendance by leveraging the organization’s blog, Facebook and Twitter
• Worked alongside development partner to implement website projects and updates
• Photographed events and shared images through Ad Fed’s social media channels

• Conducted day-to-day activity of Ad Fed’s social media presence.
• Actively worked to maintain Ad Fed brand standards on social channels, including managing posted content and ensuring that all outbound communications were consistent.
• Developed and executed social media strategies to increase organization brand awareness and event attendance through Ad Fed’s blog, Facebook, Flickr, Vimeo, and Twitter.
• Coordinated with Ad Fed event committees to promote and increase event awareness through Ad Fed's social and communication channels.

• Minneapolis based advertising agency offering integrated digital, direct and interactive marketing communications. Part of a worldwide network of interactive agencies aligned with BBDO in 59 countries.
• Led and participated in ideation, planning, implementation, and execution of creative campaigns to engage users and build brand loyalty
• Planned and developed copy for social media content calendars
• Generated metric reports using data appropriate for client and campaign goals
• Managed and monitored social media channels on a daily basis
• Analyzed community feedback and translated data into product recommendations

Charlotte, NC, US

• Goodrich Sensors and Integrated Systems is a leading global provider of products, systems and aftermarket support services for the aerospace and defense industries.
• Led design programs that generated over $2M in project revenue
• Led day-to-day client engagements and facilitated cross-team coordination
• Managed project tasks, customer specifications, deliverables roadmaps and schedules
• Developed program proposals and collaborated with sales team to win new businesses

Charlotte, NC, US

Charlotte, NC, US

Continuing And Professional Studies, Menswear

Electrical Engineering, Electrical Engineering Major; Business Management Minor

Mba, Marketing, Brand Management, Brand Strategy