Scott Norris Email & Phone Number

Greensboro, Ga, Us

I accepted this position with a mission to grow the hotel division of Benson’s Hospitality to include hotels under the Marriott, Hilton and IHG flag while improving community relationships within the Athens, GA area. • Improved market penetration index for five Athens Area Hotels by 14.2% in 2019. This was accomplished by providing both additional group room contribution and maximizing rate potential in both group and transient segments effectively. • Increased total revenues by 44% from 2014 to 2019 to $32 million annually for Benson’s Hospitality Group’s combined five lodging properties by effectively capturing incremental business, rate maximization strategies, and improving group production. • Led and motivated a twelve-member, multi-brand sales organization focused on year over year total revenue improvement. Consistently surpassing the competition by developing sound market relationships that provide consistent return to hotel performance while exceeding the expectations of each guest through outstanding customer service. • Effectively coordinated all revenue management efforts for three different brands (Marriott, Hilton and IHG) to improve REVPAR by 37% over the past five years by developing consistent revenue strategies that provided market dominance vs. key competitors. • Created relationships within the University of Georgia academic and athletic department. Increased revenue capture by $4 million dollars

I accepted this role with a goal of increasing the convention segment by partnering with local events, state and national associations to gain awareness and increase revenue to the hotel and city of Colorado Springs. • Responsible for revenue maximization of $33 million dollars annually • Directed, led and motivated all revenue efforts for a sales team of 18 people • Hotel consisted of 500 guest rooms and 43,000 square feet of meeting and convention space.