“Who is Robert Snow and what has he done lately?”I’m a copywriter and creative director. And I’m doing now what I’ve been doing for more than 20 years: creating multi-channel B2B marketing communications, primarily for technology, fintech and financial services companies. “So what does that involve?”In one sense, I’m a translator. My skill is taking the complex and making it easy to understand... and easier to sell. The DM package that resulted in $50 million in sales for IBM is one example. The digital campaign for Microsoft that garnered 1000% more response than expected is another. And the Dell website that won a People’s Choice Webby is one more.“OK. What exactly have you done?”I've pretty much done it all, from writing marketing communications plans to creating integrated brand identities to formulating campaign standards to leading advertising agency creative teams in concept development for global campaigns for clients such as IBM, Microsoft, Cisco, Cognos, Novell, SAP, and Dell. I've done every form of communications, from print and broadcast advertising to direct marketing programs, sales promotions, and digital experiences. “Anything else?”Technology is definitely my beat. But I've also done my fair share of work for commercial real estate, automotive and business services companies as well. Notable clients include CBRE, Cushman Wakefield, Mercedes, Nissan, Jaguar, Gartner Group, SBI, and Dun & Bradstreet, among many others.“Any final thoughts?”After all is said and done, I suppose I’m still a copywriter at heart. Nothing's more fun to me than looking at a blank page... at least at the start of day. Message me directly here on LinkedIn if you have any questions. I look forward to connecting.
Listed skills include Integrated Marketing, Creative Strategy, Creative Direction, Direct Marketing, and 46 others.
