Managed multi-channel Marketing, including: events, webinars, email, digital, video, and print. Responsible for regional budget management and expense tracking. Trade show identification and management, from sponsorship negotiation to post-event strategy. Fluent with my tech stack, including: HubSpot, Monday.com, GoToWebinar, Salesforce, ZoomInfo, Wordpress, Vimeo, Salesloft, Showpad, etc. Organized and promoted customer and partner summit in Nashville, TN.Collaborated with product, design, digital, and sales/BD teams on day-to-day operations. Wrote, designed, and scheduled Marketing emails and LinkedIn posts via HubSpot.

Responsible for all Marketing across the business. Following years of rapid growth, Washify was acquired by DRB Systems (owned by New Mountain Capital) in 2021. Upfront revenue directly attributed to marketing grew 64.8% YoY (2020-2021). Thisoutpaced overall sales growth over the same period and exceeded marketing attributed revenuegrowth from 2019-2020 (43.4% YoY).Washify has been recognized as one of Inc. 5000's Fastest Growing Private Companies inAmerica two years in a row. Ranked at #1549 for 2021, surpassing the previous rank of#1924Launched new corporate website, the first site redesign in years, featuring new landing pagesoftware and virtual product demos to engage and convert visitors using Elementor and HubSpot.Organized and promoted first customer conference in Boston: a sold out event attended bycustomers from around the country. Organized and (sold out) a car wash event in Park City, UT.Managed trade show exhibits at national and regional industry expos in Las Vegas, Nashville,Chicago, Atlanta, Fort Worth, Myrtle Beach, and Atlantic City.Worked closely with product and sales teams to launch and promote all of Washify’s currenthardware and software offerings.Creative direction for all of our graphic and video content, including all of our customertestimonials.Collaborated with outside agencies and freelancers for SEO, paid search, paid social, print, anddigital.Designed and managed conversion of two Ram Promaster vans into mobile showrooms forproduct demos. This unique sales asset helped our team connect with prospects while tradeshows were cancelled due to COVID-19.Published a children’s book with all proceeds donated to charity, I led creative direction andstoryboarding of all the illustrations.

Generated $175,000+ in upfront revenue through outbound prospecting

Developed and executed marketing strategies through social media, events, and content creation. Engaged with the financial technology community with messaging directed towards various stakeholders; including data partners and sponsors as well as startup founders.

Increased student engagement during athletics events through marketing materials, campaign planning, and game day operations.

Promoted aggressive company growth in an emerging technology market through global marketing. Assisted with the creation and execution of email, social media and web campaigns. Used Pardot marketing automation to create emails and landing pages for the company's world tour. Organized international social media with Hootsuite for Twitter, Facebook, LinkedIn and Google+. - Increased web traffic by 25% writing social posts promoting blogs. - Doubled Facebook traffic MoM.

Managed Bentley University's official accounts on various forms of social media including Facebook, Instagram, Twitter, and LinkedIn. Generated visual content from on campus event coverage and promoted student activities through social media marketing. Worked on a team to create social media contests and increase student, alumni, and parent engagement on social media. Improved Bentley University's online presence and built a stronger brand identity.

Processed notes from sales calls and compiled a company contact list to manage sales leads and track developing contracts. Utilized Zoho Customer Relationship Management and Microsoft Excel to optimize sales call efficiency and finalize contracts for website creation.