Charging software solutions for commercial fleet and municipalities; optimize charging & minimizing cost for fleet operators.

Consultant to major automotive OEMs, Start-ups and institutional investors seeking to gain perspective on the Electric Vehicle industry, focusing on direct to consumer sales and marketing strategy, organizational structure and operations. —-Sales, Marketing, Go to Market, D2C, charge infrastructure, EV landscape, incumbent and new players explained, opportunity landscape and future outlook

First executive in North America. Designed company organizational structure, recruited senior leadership, Created digital first go to market strategy, developed creative direction, marketing and sales plan for north america. Designed and implemented direct to consumer real estate plan during covid lockdown, achieving top tier real estate locations navigating many constraints. Opened corporate headquarters for North America. Built team to implement sales, marketing, charge infrastructure, service and direct to consumer real estate plan for the largest brand in Vietnam.

ongoing advisor role

Offering technology solutions that Insures vehicles and fleets with autonomous and semi-autonomous features

Accelerating the worlds transition to sustainable energy through the development of influencer marketing programs and special projects that support and enhance Tesla's brand position globally.

Tasked by Tesla's CEO to bring the Eastern US to parity with the performance and infrastructure of the Western US. Developed overall relaunch strategy to enhance consumer confidence and increase sales. Built East Coast Headquarters in New York, adding regional marketing leadership, lifestyle communications, government affairs and inside sales teams to rapidly support and enhance the growth of the market. Leveraged relationships to create an influencer marketing strategy, improved quality of event marketing, increased vehicle charging Infrastructure, retail development, communications, government affairs, staffing and training. By month 12, had put key leadership in place to allow for sustained growth as I transitioned into running global influencer marketing & business development. The performance of the Eastern US grew by 3x in just 18 months, exceeding 2 Billion in annual sales in the market.

Joined Tesla Motors to establish go to market strategy including sales, marketing, brand positioning and retail development, playing an integral leadership rolein growing Tesla into a public company with a mission to define the future of the automotive industry. Built and trained top-performing sales team Worked to define all-new customer experience and sales procedures. Brand spokesperson to major media including, The New York Times, CNN, HLN, Dateline, Fox News, Revenge of the Electric Car etc.

General Manager of Tesla Motors (SW USA)Joined Tesla Motors to establish go to market strategy including sales, marketing, brand positioning and retail development, playing an integral leadership rolein growing Tesla into a public company with a mission to define the future of the automotive industry. Built and trained top-performing sales team Worked to define all-new customer experience and sales procedures. Brand spokesperson to major media including, The New York Times, CNN, HLN, Dateline, Fox News, Revenge of the Electric Car etc.

Established boutique mangement firm creating growth opportunities for large base of prominent music artists while consulting in the entertainment space for major brands. Created and brought talent to marketing programs for a wide range of clients including Coca Cola, Nissan, AT&T Wireless, Adidas, Hilton Hotels, JC Penney, Major League Soccer and One.org. Provided strategic guidance to top artists’ worldwide, with focus on areas including lucrative partnerships, world wide tour strategy and planning, and general career guidance.Grew annual gross revenue from zero to $3M by second year. Established and rolled out fundamental processes, policies, and procedures that enabled company to run efficiently with minimal overhead costs.Signed prominent band, “The Polyphonic Spree” to management agreement, and negotiated major label contract. Released 2 albums in 3 years, planned and built world tours, and grew album sales 15% in declining market.Launched successful campaign to attain Academy Award nomination for major label artist, Bird York for the Academy Award winning film "Crash." Leveraged successful nomination to fuel marketing campaign for independent album release and secure favorable major label contract.

Dynamic sales and marketing position with a focus on connecting high-profile music artists with brand sponsorships to createunique, mutually-beneficial marketing opportunities. Clients included Adidas, Mitsubishi, Nissan, BurtonSnowboards, and Salomon Sports.