As CEO and co-founder of SNOOZ, I led the company’s rapid growth from launch to profitability, overseeing all core functions, from merchandising and sourcing to marketing and inventory planning. I focused on scaling revenue through streamlined, collaborative processes and strategic go-to-market initiatives.With full P&L responsibility, I expanded SNOOZ’s customer base through high-impact performance marketing across paid social and search, driving substantial annual growth and creating a loyal following of hundreds of thousands. By optimizing resources and implementing targeted marketing strategies, I helped build a trusted, premium brand that customers love.

Led demand generation across email, display, retargeting, and social ads, driving engagement and optimizing direct response channels. Developed a loyalty program and CRM strategies to enhance customer retention and reactivation, while spearheading mobile app marketing initiatives to boost user acquisition and retention.

Built Facebook ads into a high-impact direct response channel, reaching $10M+ in annual spend with return on ad spend that exceeded other demand capture channels. Led a nine-member team across social ads, creative, and community management, and launched mobile app marketing program that significantly boosted app downloads and user engagement.

Managed a multi-million dollar paid search portfolio for high-growth categories, driving 60% YoY increases in non-brand search revenue with improved ROAS. Developed cross-channel reporting solutions that enabled data-driven insights, optimizing both paid and organic strategies and enhancing collaboration between marketing and merchandising teams.