Built programmatic marketing strategy at Byte and onboarded Yahoo DSP and The Trade Desk. Manages full-funnel campaign flow across Display, Native, Video, and CTV in the US and Australia.

Accounts:Walt Disney World Hispanic MarketsDisneylandDisney Vacation ClubDisney MeetingsDisney InstituterunDisneyAulaniFairytale Weddings and HoneymoonsImagination CampusESPN Wide World of SportsNational Geographic Live

• Builds and manages programmatic marketing campaigns to promote various lines of business within Disney Parks, Experiences, and Products (Disneyland, Walt Disney World, Aulani, National Geographic Expeditions)• Analyzes conversion tracking and performance data to make campaign optimizations in order to drive purchases and scale target audiences• Utilizes DV360, Yahoo DSP, and Amazon DSP to analyze consumer data and target diverse and relevant audiences• Partners with internal and external partners to develop and present quarterly tactical marketing plans to Marketing Strategy

Certificates: COVID-19 Compliance Officer, COVID-19 Contact TracingTV Productions: American Valor: A Salute to Our Heroes, Nashville Christmas Parade, 6ABC Dunkin’ Thanksgiving Day Celebration• Collaborate with producers, health services, and sanitation companies to provide necessary staffing and equipment on set• Scout location with producers in advance of the production to ideate the site set-up with health and safety measures in place• Manage COVID-19 testing schedules and results for all talent and crew members• Announce safety measures at daily production meetings with 25+ members of the production team in attendance• Direct sanitation and health companies as needed to maintain safety on set through the duration of the shoot

Clients:Hong Kong Disneyland, Shanghai Disney Resort, Disney English, Disney International Programs• Collaborates with clients, external vendors, and creative teams to execute multi-platform international marketing campaigns for Hong Kong Disneyland, Shanghai Disney Resort, Disney English, and Disney International Programs• Manages $100,000+ budget with marketing spend concentrated on social media, digital media, and event collateral• Developed a comprehensive internal communications and promotion strategy for Disney English, reducing external annual marketing budget by 30%• Builds quarterly media plans and partners with ad agency to purchase media based on KPI analysis• Facilitates intake sessions with clients and key stakeholders to understand goals and develop marketing proposals• Grew recruiters' social media presence to increase engagement and enhance candidate experience by holding weekly tutorials and biweekly workshops• Oversees collection of user-generated content for use on verified social media accounts • Partners with creative team and clients to review and approve deliverables for Hong Kong Disneyland, Shanghai Disney Resort, Disney English, and Disney International Programs

• Supported the Invited Guest Management team for the Star Wars: Galaxy’s Edge media preview and dedication ceremony, resulting in 70 billion+ social media impressions • Assisted with assembling event materials including 600 custom welcome packets and itineraries for invited guests • Engaged with 1500+ invited guests ranging from social media influencers and media outlets to company executives

Disney College Program Intern – Merchandise Host • Demonstrate creative communication while speaking to 10,000+ diverse Guests daily• Accurately handle $5000+ cash daily with a $10 over/under• Showcase exceptional upsale skills with a 70% success rate resulting in $3500 extra revenue daily• Coordinate with several lines of business to facilitate Guest events including special merchandise releases and marathonsDisney College Program Intern – Merchandise Back of House• Perform accurate counts of up to 10 shipments daily to Downtown Disney stores• Safely handle warehouse equipment and machinery when moving shipments• Organize stock room to minimize time spent looking for front of house stock checks • Inspect 200+ boxes daily to be sure shipment matches description

• Created a brand strategy to promote BMO and attract high quality talent for SR/RRB roles• Assisted in monthly audits of marketing material• Analyzed and researched potential leads for the bank• Developed a plan to promote BMO at regional schools and locally in Arizona• Interacted with employees in various lines of business including HR Business Partners, campus recruiting team, Regional Sales Manager, and Market Manager

• Assisted MIS-111 students for 4 hours per week with their various Excel projects• Worked in a team of preceptors to hold presentations for students to enhance their Excel skills• Proctored 3 MIS-111 exams with over 2,000 students