• Responsible for development, planning & execution of Marketing strategy for Central America, Caribbean, Colombia, Ecuador and Venezuela across 12 different market sectors, in alignment with sales objectives • Planning and management of 1M+ Latin America Marketing budget, liaising with local finance teams to achieve cash-flow & forecasting results, and improve process controls • Develop, manage and execute the Public Relations strategy for Latin America, and lead regional efforts with PR firms to carry out the plan, increase brand awareness and drive sales through strategic positioning • Plan and execute customized Direct Marketing and Sales campaigns to reach market share objectives in the region • Identify, plan, negotiate and execute sector conferences & speaking engagements across the North of Latin America to strengthen strategic positioning and increase lead generation• Develop content for multiple communication channels as part of an integrated strategy: sales collateral, press releases, thought leadership pieces, strategic presentations, project videos across the region

• Responsible for the implementation of the Power Projects Marketing plan for North, Central, South America and the Caribbean, as well as the Military division• Planned and executed key customer events and division launches to drive business development• Worked with Business Development teams in the development and execution of the sales strategy• Executed PR initiatives to increase brand awareness & strategic positioning through the creation of press releases, thought leadership and trade publication pieces • Planned and executed sector conferences & speaking engagements across Latin America to strengthen strategic positioning • Conducted Market and Competition analysis to determine market share, identify new project opportunities and create a strategy to target the Utilities, O&G and Mining sectors across the region• Developed sales content such as collateral, project videos and high-level presentations for specific targets • Planned and executed Direct Marketing campaigns throughout the region to reach sales objectives

• Implemented a new branding strategy aimed at company re-positioning, customer targeting, internal and external brand recognition and increased market presence • Developed presentations, proposals and qualifications packages for Engineering and Construction groups • Conducted research to identify opportunities and target markets for all service offerings• Managed content development and creation of marketing collateral • Coordinated Direct Marketing initiatives in the form of Email and Direct Mail campaigns• Tracked Marketing budget• Planned and executed conferences and lunch & learn sessions to increase leads and project closures